McDonald’s is ending operations in Russia and will be selling all of its approx 850 locations there to a local buyer. The decision to end 32 years of business in the country comes after McDonald’s temporarily closed its Russian restaurants in March 2022, which was due to Russia’s invasion of Ukraine. The company’s CEO Chris Kempczinski reportedly wrote a message to employees, suppliers, and franchises, explaining that they can’t ignore the ‘humanitarian crisis’ going on.
‘This is a complicated issue that's without precedent and with profound consequences,’ Kempczinski said. ‘But it is impossible to ignore the humanitarian crisis caused by the war in Ukraine. And it is impossible to imagine the Golden Arches representing the same hope and promise that led us to enter the Russian market 32 years ago.’
McDonald’s is considered an iconic brand in Russia and a symbol of post-Cold War capitalism in its borders. Paul Musgrave, an assistant political science professor at the University of Massachusetts Amherst, said, ‘When McDonald's moved into the Soviet Union, it was part of a message of opening up and building trust and cooperation between Russia and the West. And now those avenues have all been closed off … And we're kind of standing in, symbolically at least, a new era of division between Russia and much of the rest of the world.’
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Topic: McDonald's Ceased Operations in Russia (Read 243 times)