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what is the job of a marketing manager?

A marketing manager is responsible for various tasks essential for increasing sales, such as market research, creating marketing strategies, overseeing campaign execution, and analyzing performance[1][2]. They develop marketing plans, manage budgets, create engaging content, and build relationships with key partners[1]. Marketing managers need critical thinking skills, energy, and a positive outlook to succeed[1]. They may work with different marketing channels like PPC advertising, SEO, social media, and email campaigns[1]. Additionally, a marketing manager collaborates with HR for team hiring and training[1]. The role involves evaluating campaign performance, preparing reports, and budgeting[1]. Marketing managers can advance to roles like Senior Manager Marketing or Chief Marketing Officer[1]. To become a marketing manager, gaining experience, obtaining certifications, and interacting with industry leaders are beneficial steps[1].

Citations:
[1] What are the Roles and Responsibilities of a Marketing ... https://emeritus.org/in/learn/what-are-the-roles-and-responsibilities-of-a-marketing-manager/
[2] Marketing Manager Job Description | LinkedIn Talent Solutions https://business.linkedin.com/talent-solutions/resources/how-to-hire-guides/marketing-manager/job-description
[3] Marketing Manager job description - Workable resources https://resources.workable.com/marketing-manager-job-description
[4] Advertising, Promotions, and Marketing Managers https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
[5] Marketing Manager - SHRM https://www.shrm.org/topics-tools/tools/job-descriptions/marketing-manager


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