Inspired by Bodnarâ€™s own experience with the devastating aftermath of Chernobyl, the Emergency Bra is available for purchase online for the affordable price of $29.99 (a small cost to pay for getting away with your life when disaster strikes). The bra, which won the 2009 Ig Nobel Public Health Prize, is available in sizes 32B to 40C. It also performs multiple functions: an everyday bra, a nursing bra, a strapless bra, and two face masks.
While you might think that such a functional piece of underwear would be blase in terms of style, the Emergency Bra is actually an alluring red with frills. We love the fact that this bra not only saves womenâ€™s lives, but it also empowers them to save another personâ€™s life, as well. â€œIsnâ€™t that wonderful that women have two breasts, not just one?â€ Bodnar tells CNET. â€œWe can save not only our own life, but also the life of a man of our choice next to us.â€ (Donâ€™t worry, gents, a counterpart design is in the pipeline.)