He seems to me like a well-educated, charismatic leader--a far cry from Thaksin Shinawatra whom he replaced. I don't have an in-depth knowledge of Thai politics, but sometimes good leadership is undermined by rowdy, partisan politics.
Ousted PM Thaksin Shinawatra must really have used his vast wealth to keep these people engaged in dramatic opposition. Thaksin had an extensive business empire when he joined politics, and continued to expand it in office. His populist policies obviously gained him a very loyal following.
There, there, let's not be charmed by the wiles of astute businessmen running for office whose supposedly humble origins make them friends of the poor.
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