Since Bohol is heading for a full blast Tourism Industry, we Boholanos should anticipate this event by exposing ourselves to its technicalities and gather ideas about how this industry works.
I have a very important marketing lesson to teach you folks.
The hotels Fortune has inquired in Panglao are trying to “create buzzâ€. They are imitating a formula from world renowned resorts/hotels, “jacking up pricesâ€, in hope of getting attention from Forbes Magazine and other travel magazines. They are targeting the niche market such as Dignitaries, CEOs, Celebrities,…etc.
But neither Forbes is buying their trap. None of Philippine’s best resorts are listed among the top 50 worlds most luxurious. According to Forbes, the most expensive hotels range from $1,395 (benchmark) to $5,000 a night (food and alcohol charged separately).
So, what do you get from $15,000 besides vintage French wine, food and laundry? PGMA performing a striptease? Obviously this price is too extreme and unrealistic?
At this price, you should be surrounded by staff that never says no. But I doubt if our Panglao resorts could meet the standards, because according to our friend “Fortuneâ€, they are not even answering emails.
One time, I booked an exclusive suite for our VP’s meeting in one of the hotels in Italy. The next day, I received a welcome note with catalogues, calendar & diary set, couriered to our door-step.
Below are some of the most expensive hotels/resorts:
1. Frégate Island Private in the Seychelles where Bill Gates was once a guest – Price withheld.
2. The Wakaya Club in Fiji, also Bill Gates was once a guest – Price withheld.
3. The Mansion at the MGM Grand in Florida Keys - $5,000 room rate only.
4. Little Palm Island in the Florida Keys - $1,395 inclusive laundry.
If you want to rent an entire resort, try Musha Keys of the Bahamas or Richard Branson’s Necker Island.
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