Business MattersFun, fun, fun!
By: Roberto F. de Ocampo
Philippine Daily Inquirer
Friday, February 24th, 2012
“Incredible India,†“Remarkable Indonesia,†“Malaysia Truly Asia.â€
These are among the catchy tourism slogans that bombard our sensibilities as we watch CNN. Like many of you, I watch with growing impatience about when we would come up with our own such catchphrase, knowing well (bias notwithstanding) that the Philippines can more than be able to compete on even terms with any country in the tourism arena. We did have “WOW Philippines,†which was okay, but perhaps just that—okay, but not compelling. And, of course, “Pilipinas Kay Ganda†was stillborn for good reason.
Now along comes “It’s More Fun in the Philippines.†Can that be pulled off, the alleged copycatting from the Swiss notwithstanding? I honestly think so, even if obviously not by itself. I could suggest “improvements†like “Funtastic Philippines,†or “It’s More Fun in the Filiffines,†although the latter may not sit well with my dear friends from Famfanga. But “It’s more fun in the Philippines†is more than just typical chest-beating to be expected of any country. It just happens to be a simple statement of fact and I don’t need eight articles of unimpeachable proof to rest the case. Three will suffice—Places, Amenities/Customs and People.
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