Second of three parts:
2. Customization
Main point:
• When it comes to web browsing, we believe that one size doesn’t fit all.
Supporting points:
• Firefox has the most ways to customize your online experience specifically for the way you use the web.
• Add-ons (small pieces of software that augment Firefox to meet your unique needs) enhance the browser so you can be more productive, have more fun and be more creative online. For example, you can use the 3000+ Firefox add-ons to:
- communicate and stay in touch
- find the best shopping deals
- listen to music
- protect your kids from inappropriate sites
- access the latest news and weather reports
- and much more…
• There are also many different themes that let you express yourself by decorating your browser in a variety of ways.
Other considerations:
• The key challenge is getting people to think about the browser in a new way…that it’s more than just a utility. The browser isn’t just a static window to the Internet, it can be an active part of the Internet itself.
• It’s important to demonstrate the specific benefits of add-ons…the message isn’t customization, it’s why customization makes people’s Internet experiences better.
• It’s also important to remember the audience here…for consumer messaging, we want to focus on add-ons that are easy to explain and have the broadest possible appeal. In other words, this means referencing ones like eBay, FotoFox, FoxyTunes, etc rather than the more developer-centric ones.
• Using a familiar, non-technical analogy to convey a fairly technical concept is a very effective way of communicating the role add-ons can play in your web experience. For example, using add-ons is like designing your living space at work or building with blocks.
source:
http://www.spreadfirefox.com/node/237Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=8039.0
