Author Topic: Gatorade Drink Says Goodbye to Tiger Woods  (Read 773 times)

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Gatorade Drink Says Goodbye to Tiger Woods
« on: February 27, 2010, 01:03:21 PM »
Energy drink firm Gatorade has ended its sponsorship of Tiger Woods.

Gatorade is the latest major company to cut ties with the sportsman following Woods's admission that he was unfaithful to his wife.

The drinks company, owned by PepsiCo, had already discontinued a Tiger Woods-themed drink, Tiger Focus. It follows AT&T and Accenture in ending deals.

However, Gatorade said it would continue its partnership with the charitable Tiger Woods Foundation.

Therapy

A spokeswoman for Gatorade said: "We no longer see a role for Tiger in our marketing efforts and have ended our relationship... We wish him all the best." - BBC

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