from:
http://pasiplat.blogspot.com
There are two sides of the coin, as they say. One could represent one story and the other could be of another but still the same coin. The analogy could very well be applied to the race for the presidency of two senators: Villar and Roxas. As presented in our last post, Villar invested heavily on the media for his campaign which is also true for Roxas but apparently not the same result, as Villar was on top of the survey and Roxas was tied with Chiz for third. Now the question: should he continue the fight?
Manuel "Mar" Roxas II is the son of former senator Gerry Roxas and the grandson and namesake of former president Manuel Roxas. Born with affluence, he was educated at Ateneo de Manila and University of Pennsylvania in the United States and was an investment banker before being elected as a congressman representing the first district of Capiz. Due to his experience in the US, he was appointed by president Erap as the Trade and Industry secretary in 2000 and kept this post even after Erap's ouster. He was elected as a senator with the highest votes garnered in the history of Philippine national politics in 2004 and was one of the then-administration senators who called for GMA's resignation after the Hello-Garci scandal together with Liberal Party-mates and was subsequently catapulted as party head and presidential nominee.
Ever since his stint in DTI, he was an advocate of slashing prices of branded medicines which he claims are over-priced compared to our Asian neighbors. This issue has somehow put the spotlight on him and placed him against his former boss, GMA. He was one of those who gained special mentions in the recent SONA for pussyfooting in implementing the cheaper medicines act and for allegedly using bad words in rallies.
I actually admire his credentials but I have to admit that I am not a big fan of his ads and PR. His press relations have gone overboard and it appears that he is using his relationship with popular newswoman Korina Sanchez for his political gains. His infomercials on the other hand are easy to remember but fail to register with the electorate the vital qualities for him to be the president, instead becoming a source of sms jokes. I believe he will be a good president but unless he fixes his PR, he won't win in 2010.
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