Started in 2018
In 2018, on various television channels, Go was featured in 519 ad spots, compared with 185 for Roque, 166 for Marcos, and 62 for Tolentino. TV networks require a “pay before broadcast” rule on political ads to compel candidates to pay up before their ads could air.
Also in 2018, out of 21,268 ad spots aired in various radio stations under the “social concerns” subcategory, nearly half or 9,278 ad spots featured “Bong Go” as brand, product, and advertiser.
Roque was featured in 3,324 radio ads, Marcos in 2,401 radio ads, and Tolentino in 651 radio ads. LP’s Roxas was featured in 2,299 radio ad spots.
Monitoring reports by Nielsen Media showed that these “social concerns” and “policacy” or political advocacy ads started airing in January 2018, but hit steadily rising charts in June 2018, led by a flurry of ads placed by Go, Roque, and Marcos.
For the whole of 2018, Nielsen Media monitored the adspend of the candidates under the “social concerns” subcategory of ads on TV, radio, print, and outdoor platforms.
In January 2019, Nielsen Media’s monitoring report focused on TV only.
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