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By Charley Braga, Yahoo! Southeast Asia   Friday December 4, 2009 03:14 pm PHT

Is it Kris Aquino, one of the country’s highest-paid female endorsers or Willie Revillame, the country’s wealthiest male celebrity and TV host?


In Pulse Asia’s survey done on October 22 to 30, close to half of the 1,800 respondents said they would support Aquino’s candidate.  However, 49 percent said they would “probably not or surely not” vote for any candidate endorsed by Aquino.

Meanwhile, only 37 percent of those surveyed said they would choose Revillame’s candidate.  Revillame’s endorsement also did not fare better than Aquino’s, as 58 percent said they would “probably not or surely not vote” for his candidate. 

The Pulse Asia showed that the popularity of political endorsers might not be as effective today as they once had been in previous elections.

The survey found that people will not vote for candidates endorsed by the following: President Gloria Macapagal-Arroyo, former President Joseph Estrada and Manny Pacquiao. 

About 79 percent of those surveyed will not vote for President Arroyo’s candidate, while 59 percent will not vote a candidate endorsed by former President Estrada.

Surprisingly, Pacquiao’s popularity in the country does not go beyond the ring.

Pulse Asia’s results showed that 79 percent would not vote for Pacquiao’s candidate.

The survey found that the church had more clout among voters, with 52 percent saying they would follow the institution’s preferred candidate.

Pulse Asia pointed out that electoral endorsements would only get the support of 11 percent of Filipinos, and “would have no effect on the presidential choices of two to five percent of Filipinos.”





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