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𝘔𝘢𝘬𝘢𝘵𝘪 𝘊𝘪𝘵𝘺— The Department of Tourism (DOT) gathered stakeholders representing hotels, tour operators, and tourist transport providers, assuring them that “nobody will be left behind” in its pursuit of digitalizing the tourism industry.   

The DOT made the statement during a dialogue with stakeholders on Tuesday, 13 June, particularly to tackle the Grab Tours Project, which was piloted last 6 to 12 June. 

Grab Tours aims to bring onboard the tourism value chain by providing access to its all-in-one technology platform that provides everyday services like mobility, food deliveries, financial services—and soon, tour packages.   

“Through this partnership with Grab, we hope to bring into the fold of digital transformation, first and foremost, our micro, small, and medium enterprises (MSMEs), which make up the majority of our tourism value chain. We also want to put premium on our accredited tourism-related enterprises (TREs), whose resilience and hard work have kept our industry afloat in the last two years of the pandemic,” said DOT Undersecretary Atty. Mae Elaine Bathan, quoting Tourism Secretary Christina Garcia Frasco. 

The undersecretary emphasized the Tourism Chief’s objective “to leave nobody behind” in digitalizing the tourism value chain. “Through this digital innovation, we also endeavor to empower our country’s tour guiding sector, who we dearly consider as the core strength of our tourism,” the chief of staff further clarified the project as a collaboration between Grab, the DOT, and tourism stakeholders.

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