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Cebu Journalism and Journalists (CJJ) Gallery in the Museo Sugbo
« on: September 25, 2012, 01:58:35 PM »
by pna

Technology made journalism history come alive inside the Cebu Journalism and Journalists (CJJ) Gallery in the Museo Sugbo, the former provincial jail-turned museum in Cebu City.

Through the use of quick response (QR) codes, visitors are able to have an interactive and multi-media experience inside the gallery by scanning with their phones and tablets special markers placed near exhibit items.

The installation of the codes is part of a tourism and heritage project undertaken by Telecommunications Inc. and journalism tech start up InnoPub Media.

”This is a pioneering example of how wireless technologies are being used for historical conservation and heritage tourism,” said Ramon Isberto, Smart public affairs group head.

The QR marker placed near the Royal typewriter, which was once used by Cebu Daily News publisher Eileen Mangubat, loads video clips of her talking about how it was to write news stories on a typewriter and the biggest stories she wrote on the unit that is on display in the gallery.

The QR marker on the Minerva Letterpress loads a video of a person running an actual unit.

The markers were placed in time for the Cebu Press Freedom Week, when journalism students visit the gallery as part of the media education activities held throughout the week last week.

”Advances in technology now allow us to put a layer of information on real life that is accessible through mobile devices. And this project with Smart highlights that,” said Marlen Limpag, InnoPub Media co-founder.

While the system uses QR codes, Limpag said the content is ready for use in other ways.

“We think QR codes are transitory and we look forward to delivering our content in new ways like near field communication (NFC) and augmented reality,” Limpag said.

Smart and InnoPub are also putting up special markers in tourism and heritage sites.

When scanned, the markers trigger the download of information about the location or structure.

Cebu is the pilot area for the system’s implementation but is set for expansion in other areas in the country.

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