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The Birth of Maribojoc Enterprise Development
« on: June 22, 2008, 01:47:41 PM »
Published by Sunday Post

      The spruce up of the riverside here catering to floating cottages, adventure activities, and art and crafts marketing leads to the development of a new project up for opening this week to encourage livelihood enterprise.

      The new project envisions to provide a mechanism to encourage Maribojochanon entrepreneurs and craft persons to develop and market their products and services for specific demands.

      The project intends to help propel Maribojoc’s development to a faster pace through a sustainable approach.

      It aims to showcase Maribojoc’s products, crafts, services and adventure sites and activities through periodic exhibits, mini-fairs, livelihood demonstrations, home stays, floating markets, display and other appropriate marketing media.

      Spearheaded by the Maribojocanon enterprise team (MET), a newly-organized group of entrepreneurs here, the project’s initial activity will be a riverside floating studio café and traditional massage near the Abatan bridge, according to MET coordinator Lourdes Tan Endo.

      The floating nipa huts are made of natural bamboo materials with designs inspired by floating villages in Mindanao and other Southeast Asean countries, she added.

      There will be free traditional massage and reflexology services on June  24, from 1:30-4:30 p.m. at the riverside café and floating massage site near Abatan bridge in Abatan, Lincod, according to said James Mabilin, placement officer of the Manpower Development and Employment Services, one of the project’s coordinating offices.

      The Office of the Mayor Leoncio Evasco Jr. has endorsed MET’s use of the livelihood center in connection with the project called, “Developing, Showcasing and Marketing Maribojoc crafts, Traditional Services and Adventure activities”,  subject to certain conditions.

      In a letter dated June 10, 2008, Mayor Evasco said that the use is temporary, since its original purpose, which is to serve as display and demonstration area for products and processes of the handicrafts industry of Maribojoc, “should be upheld at all times, and that cleanliness and sanitation be maintained”.

      In a talk with MET representatives, Vice-Mayor Gabino Redulla also favored the project, noting that the center’s original suppliers of handicrafts should be tapped.

      The project will facilitate periodic training-workshops that encourage product development, packaging and marketing, as well as increase the capacity of the youth and entrepreneurs to engage in enterprise development and management through mentoring and direct involvement, according to MET Co-coordinator Cooper Resabal.

      “There is a vast potential to develop products, introduce new designs, transform traditional practices into viable enterprises, or to showcase and adventure activities and natural tour destinations in the municipality,” Resabal added.

      Project implementation will be coordinated with the MPDC, the manpower development office, the Sangguniang Kabataan, craft enterprises, and NGOs and POs in specific Maribojoc communities. 

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