Gentlemen do not just prefer blondes, but lighter-skinned women in general, a study has suggested.
Scientists looking into attractiveness in men and woman suggest that men from all races find fairer-skinned woman most alluring, while women are the polar opposite and favour darker, brooding men.
They said the attraction is driven by preferences based on moral assumptions.
Men are subconsciously attracted to fairer-skinned icons such as Nicole Kidman or Kylie Minogue because of the skin tone's association with innocence, purity, modesty, virginity, vulnerability and goodness.
Women, on the other hand, pick men with darker complexions - such as film stars Johnny Depp, Colin Farrell or Jamie Foxx - because these are associated with sex, virility, mystery, villainy and danger.
The latter two actors were paired together in the recent Miami Vice movie, which topped the box office on both sides of the Atlantic despite lukewarm reviews.
Academics at the University of Toronto in Canada say their study proves the fair maiden of myth has a basis in scientific reality.
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