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The Department of Trade and Industry (DTI) here is urging budding entrepreneurs to start business in the countryside.

DTI, through its weekly radio program Unlad Pinoy Program has been reaching listeners in the provincial area. DTI hoped that this entrepreneurship program will open the awareness and consciousness of the listeners to open businesses in countryside.

DTI information officer Ruby Melliza said the radio program aims to create additional jobs and develop economic activity in the municipalities.

Melliza said there have been varied positive feedbacks from listeners, as well as queries on how to improve their business in rural areas. She said that they also feature tips and free business promotions, consumer welfare advocacies and testimonies from successful Ilonggo entrepreneurs.

DTI’s radio program also discusses the rights and responsibilities of consumers, retailers, trade laws, as well as small and medium enterprises (SMEs), and main products of provinces in the region such as the One Town One Product (OTOP) initiative.

The radio program has already featured the coco-sugar and loom-weaving of Aklan, the muscovado sugar of Antique, dried and various products from Guimaras, as well as food products from Iloilo. She said that they have already featured some 70 successful SMEs and cooperatives all over the region.

Melliza said that the Unlad Pinoy radio program airs every Saturday, 9 to 9:30 AM at Bombo Radyo.

Meanwhile, DTI regional director Dominic Abad said that the Unlan Pinoy program has been a great help in promoting the various products of the region, as well as teach locales on how to start their own business. He stressed that DTI will continue its programs that helps expand the entrepreneurship in the region. (PNA)

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