Bruce Springsteen and the E Street Band Born to Run. Berg: Bruce Springsteen and Eric Meola, the photographer, came up unannounced one day with pictures from a photo session they had done on their own. Springsteen wanted to use a picture that looked like what John Updike used on the back of his books. I hated that kind of stuff. We already had one of those [The Wild, the Innocent and the E Street Shuffle] and we managed to mess with the type so that it was acceptable to me. I said, "leave me all the contact sheets." One of my unfailing good traits is I will actually look at your pictures. All of them. I mean relentlessly. I will find stuff the photographer never knew was there. Among the photos there were three or four shots, all more or less the same. But in this one they were just breaking up, or whatever the emotion was. It was perfect. It oozes charm. So I told to Springsteen and Meola that I wanted to use it as fold-out cover. I said, "Now I gotta try and sell this thing upstairs to management because the cost is twice as much to print a gatefold." The product manager came down and said, "We love it!" But I cooked all that up. What I was doing was I selling Springsteen the idea to avoid having another John Updike cover.
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