Blast from the past: Scott's Emulsion

[hubag bohol]

[islander]

The man with a fish on his back was also reproduced on advertising trade cards and booklets, and printed on the packaging and embossed on the bottles of Scott's Emulsion. Prolific advertising made Scott's Emulsion one of the most successful patent medicines of the late 19th and early 20th century, and made its manufacturers, Alfred Scott and Samuel Bowne, very wealthy men. (http://www.theatlantic.com/)

[islander]

Cod liver oil has a long history of use as a medicine and health product, a history that is still going on today. Its popularity has waxed and waned with changing medical knowledge and cultural preferences, but it has survived -- Scott's Emulsion is available today in nearly its original formula (although you will need to order it from Indonesia).

When Scott and Bowne began marketing their emulsion in the 1870s it was widely used for "consumption" and all "Wasting Diseases," which would have included tuberculosis, a leading cause of death at the time. In the early 20th century the marketing changed dramatically, after the discovery of vitamins and the role they play in promoting healthy growth and preventing diseases such as rickets (caused by a deficiency of vitamin D). Cod liver oil is one of the best natural sources of vitamins A and D. Soon every mother was admonished to give her children a daily dose of the oil -- a practice that began in the 1920s and continued well into the 1950s... (http://www.theatlantic.com/)

(underscoring mine)

[islander]

Yet the problem with cod liver oil remained its vile, nauseating, oily quality and taste. Throughout its history, alongside any mention of its medicinal virtues one can find numerous, ingenious suggestions for how to get a patient to take it and keep it down. Scott and Bowne partly solved the problem by producing an emulsion -- a mixture of 50 percent oil with sweet glycerin and other ingredients. They advertised their product with the slogan "as palatable as milk." (http://www.theatlantic.com/)

[islander]

Today, vitamins are synthesized and available in relatively tasteless tablets or added to other foods such as in vitamin D fortified milk. However, due to recent medical research extolling the benefits of the omega-3 fatty acids, oils from cod and other fish are again a very popular health product. (http://www.theatlantic.com/)

(underscoring mine)

[islander]

in other words, the benefits of scott's emulsion may still be had with the newfangled omega-3 capsules.

[islander]

[hubag bohol]

Yet the problem with cod liver oil remained its vile, nauseating, oily quality and taste.

Hmm, gitingal ba ka ani sa gamay pa ka, Aylandil?

[islander]

wa intawon.  maru man kuno ko kay akong itutho dayon sa nawong sa tigtingal...

[hubag bohol]

wa intawon.  maru man kuno ko kay akong itutho dayon sa nawong sa tigtingal...

Wa diay kay dietary supplements as a kid? Bantog rang sip-onon ka.