Warmth and competence

[pioneer]

The HUMAN Brand: How We Relate to People, Products and Companies by Chris Malone

“Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings.”

[hofelina]

Doy Mike, I think you posses these qualities......