How Business Speculation In The Consumer Marketplace Threatens Our Economy

[pioneer]

The Brand Bubble: How Business Speculation In The Consumer Marketplace Threatens Our Economy
John Gerzema

"Through extensive research using brand and financial data on thousands of brands, I and my colleagues at Young & Rubicam have found that the multiples that markets place on brand valuations far overstate actual consumer sentiment. This means that the value creation most brands are bringing to their companies, and ultimately to their shareholders, is greatly exaggerated."