Business Tips: How Diapers.com Gets Customers Coming Back

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How Diapers.com Gets Customers Coming Back

How Diapers.com Gets Customers Coming Back

From detergent to diapers, Quidsi founders Marc Lore and Vinit Bharara's portfolio of e-commerce sites are all targeting one customer: the busy mom. After launching Diapers.com in 2004 and bringing to profitability two years later, the duo launched five more sites (including Soap.com) and the company was acquired by Amazon for a reported $540 million in 2010. The secret to their success? Forget the quick sell and focus on keeping a customer for life.
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