Internet Ad Spending Will Surpass Print Ad by 2012

Started by MikeLigalig.com, January 20, 2012, 04:58:48 AM

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MikeLigalig.com

January 20, 2012, 04:58:48 AM
by eMarketer.com

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this yearâ€"pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer.

Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
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