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The Zen of Business: 7 Habits of the Highly Creative by Matthew E. May

“Frank Zappa once said: 'The most important thing in art is the frame. For paint, literally. For other arts, figurativelyâ€"because, without this humble appliance, you can't know where the art stops and the real world begins.'

What he's saying is that how we frame something, like an idea or a problem, for example, has everything to do with how well it turns out. He's saying that there is an art to framing. That framing is an art."

The line that separates an object from its surroundings--THAT establishes the context without which the text loses its significance.