Stylist Luigi Parasmo, who has worked for on runway shows for couture brands like Versace, Armani and Dolce & Gabbana, also believes beer can make everything better, at least in the hair department.
“Beer works well because the alcohol acts as a cleansing and shine agent,†says Parasmo. “It has a softening effect as well."
For those wary of the smell and mess that comes with a beer rinse, beauty companies have already launched similar products that can cut down on time. There’s LUSH's Cynthia Sylvia Stout shampoo, which promises to provide volume and shine with a smell that’s “delicious, just like a brandy, stout and lemon cocktail.†There’s also BRÖÖ, a hops and barley-based hair care line that insists on strengthening weak manes for fuller, thicker results.
But some experts say it might not be worth it.
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