Author Topic: Coaching Tips | Making More Profit As a Coach, Consultant or Trainer  (Read 476 times)

MikeLigalig.com

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Making More Profit As a Coach, Consultant or Trainer

I have been in the training, coaching and consulting business now for 18 years; and a fine business it is. At its best, its practitioners add massive value, make a difference and help people and organisations solve complex problems. Furthermore, its hourly or daily rate is good. What is there not to like? You set up a business and - if you have been employed before - wow! All that freedom, plus the creativity you have always sought to do things your way with the client. Add to that the expertise you can use and demonstrate and initially it can be almost heaven. Of course, there is always for most practitioners - with very honourable exceptions who understand the game right off - the problem of marketing. Having met and worked with literally hundreds of practitioners I think it is true to say that most have technical skills, but not always commensurate marketing skills to get them to the level of business they want or aspire to. Certainly for me, marketing has always been a challenge, as year by year I have got better at it, although it never becomes something I love for its own sake.

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John 3:16-18 ESV
For God so loved the world, that he gave his only Son (Jesus Christ), that whoever believes in him should not perish but have eternal life. For God did not send his Son into the world to condemn the world, but in order that the world might be saved through him. Whoever believes in him is not condemned, but whoever does not believe is condemned already, because he has not believed in the name of the only Son of God.

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