Making More Profit As a Coach, Consultant or TrainerI have been in the training, coaching and consulting business now for 18 years; and a fine business it is. At its best, its practitioners add massive value, make a difference and help people and organisations solve complex problems. Furthermore, its hourly or daily rate is good. What is there not to like? You set up a business and - if you have been employed before - wow! All that freedom, plus the creativity you have always sought to do things your way with the client. Add to that the expertise you can use and demonstrate and initially it can be almost heaven. Of course, there is always for most practitioners - with very honourable exceptions who understand the game right off - the problem of marketing. Having met and worked with literally hundreds of practitioners I think it is true to say that most have technical skills, but not always commensurate marketing skills to get them to the level of business they want or aspire to. Certainly for me, marketing has always been a challenge, as year by year I have got better at it, although it never becomes something I love for its own sake.
Source:
Making More Profit As a Coach, Consultant or TrainerLinkback:
https://tubagbohol.mikeligalig.com/index.php?topic=65487.0