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“Cebu Pacific values biodiversity and marine life sustainability. We are banning shark fin carriage effective immediately as we learned that unsustainable shark fishing and our carriage of shark fin is not aligned with Cebu Pacific position on sustainable development,” Jorenz Tañada, Cebu Pacific vice president for Corporate Affairs, said in a statement.

“We have been working closely with the World Wide Fund for Nature (WWF) in our efforts to address some of the most pressing environmental concerns including climate change and marine life preservation,” Tañada added.

WWF-Philippines vice chairman and CEO Jose Ma. Lorenzo Tan, in the same statement, welcomed the development.

“For several years now, Cebu Pacific passengers have helped fund WWF’s conservation efforts in our two great Philippine reefs—Tubbataha in Palawan and Apo in Mindoro. Cebu Pacific’s … gesture in support of the conservation of Philippine sharks will most certainly help disrupt the transport chains that fuel this highly destructive trade,” he said.

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Alex Hofford, Wild Life Risk director, in the report said that they are “delighted” of PAL’s new actions.

“Obviously we’re delighted that Philippine Airlines has seen fit to turn its back on the dirty shark fin trade by joining a growing family of airlines that take their corporate social responsibilities seriously,” he said.

PAL said in its statement that it would formalize a policy to stop the shipping operations of the marine resource.

“PAL takes the issue on protection and conservation of endangered marine life seriously, recognizing that the company’s long-term interest is and should be consistent with sustainable and responsible business practices.”

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