Press Release
Though just to a shallow pit, DYTR’s AM and FM twin airwave czars dumped rival stations in the latest round of Bohol Poll 2007survey, just to comfortably pose for a predictable lead ahead.
Popular being “Radyo Serbisyo†and lately, “Todo Radyoâ€, DYTR-AM side-swept rival stations to the ditch-side in the listenership survey, tugging along its 911 FM station to the top crust.
The latest Bohol Poll round conducted in the period, March 17-26 this year shows that more Boholanos prefer the airlaines blend of DYTR AM and FM.
At least 16 percent of AM radio listeners among the survey respondents prefer DYTR, while only 14 percent of them chose DYRD, and four percent like DYZD, DYRD’s Ubay branch.
DYTR’s FM radio station, popular as 911 FM also reigns on top, even number one FM station with the rating of 13 percent, outsmarting local rival, DYRD’s Kiss FM which only ranked third with 11 percent.
Cebu-based Lupig Sila or LS 97 ranked second with 12 percent of the respondents tuning in.
DYTR-AM ranks second to Visayas favorite, DYHP which rated 53 percent.
The survey also found out that more radio listeners tune in to DYTR-AM from 6:00 a.m. until 9:30 a.m.
DYTR-AM.
According to 63 percent of the respondents, they liked the news content of the station, while only eight percent got attracted to the announcement of swertres results.
The station’s clear reception had also helped drew more listeners, according to the survey.
Some took note of the information factor of the issues tackled in the station’s programs and the station’s effort to update listeners of the prices of commodities.
Other respondents observed that the anchors do not take sides and read, on air, all the text messages they received.
Other observations had it that the station had been fair in its coverage during the election period, had complete details on police reports and most of all, tackles issues and anomalies in Tagbilaran.
Listeners were also impressed on the intelligent discussions in commentary-format programs, the station’s immediate response to calls for assistance and that it accommodates the opinion of listeners which gave an opportunity for their woes to reach the concerned agencies.
Most of the respondents who failed to express their preference for DYTR-AM and even 911 FM said they had no choice since the signal of the other station, most of the time, encroaches in its band.
Others just listen to DYRD, saying they had gotten used to listening to the station, be it entertaining or not, informative or not.
At least 47 percent of the respondents suggested that DYTR-AM widens its bandwidth, while few suggested that the station includes drama-format programs.
Despite the technical obstacle, DYTR even managed to raise its FM station on top, enchanting listeners, especially from 5:00 a.m. to 10:00 a.m. every Sunday, 1:00 p.m. to 3:00 p.m.a and 7:00 p.m. to 11:00 p.m. in the evening.
DYTR’s 911-FM, according to 81 percent of the respondents, plays nice music, while 11 percent admire the disc jockeys on board, while eight percent noticed the clear reception once they catch the signal.
The survey also found out that if listeners only had a choice, they would prefer 911 FM.
However, 58 percent said they have a hard time getting the signal, and that at least they took time trying to tune in to 911 FM.
Of the respondents, 79 percent or eight out of ten Boholano households have radio sets, majority or 92 percent of them are in Tagbilaran City.
In the rest of the first district area outside Tagbilaran, 77 percent have radio sets. This area covers the towns of Alburquerque, Antequera, Baclayon, Balilihan, Calape, Catigbian, Cortes, Dauis, Loon, Maribojoc, Panglao, Sikatuna, and Tubigon.
At least 78 percent have radio sets in the second district area, covering the towns of Bien Unido, Buenavista, Dagohoy, Danao, Getafe, Inabanga, President CPG, Sagbayan, San Isidro, San Miguel, Talibon, Trinidad, and Ubay.
In the third district or in the towns of, 80 percent of them have radio sets, including the areas in Alicia, Anda, Batuan, Bilar, Carmen, Dimiao, Garcia-Hernandez, Guindulman, Jagna, Lila, Loboc, Mabini, Pilar, Sierra Bulloness and Valencia.
Of these areas, in the urban portion, 86 percent of the respondents have radio sets, while in rural areas, 78 percent have.
Majority, or 85 percent, of them are Boholanos falling under the Class ABC in social status, while 80 percent of them are in the Class D, and 77 percent are Class E.
Of the respondents, seven out of ten listen to radio. Most of them or 81 percent are in Tagbilaran City aging 35 to 44 years old.
Radio listenership rated as low as 64 percent in the first district areas outside Tagbilaran, and 60 percent among those in the Class ABC, as it only rated 44 percent among the age group ranging from 18 to 24 years old.
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Topic: DYTR No. 1 in Bohol (Read 9976 times)