di pa guihapon enough sa uban ang apologies lang,ngano?
Dear Friends,
We asked for an apology from ABC and we got it. It was the most anemic insipid apology that a PR hack could have hatched. We should have demanded much more than just an apology. More than 25 million viewers saw and heard that disgusting defamatory attack on Philippine-trained medical practitioners. How many dozens of people will read an ABC apology that was written by ABC's PR Department that was intended to appease and mollify the Filipino community?
We should have demanded that ABC include an episode in a future "Desperate Housewives" where Terri Hatcher is asked about her preference for gynecologists to check on her menopause and she says, "I don't care as long they graduated from a Philippine medical school because I hear they're the best."
Anything less than that would be meaningless. Who will read or care about the ABC public apology? Will the 25-M viewers of Desperate Housewives who now view Philippine-trained physicians with skepticism, if not outright revulsion, know or care about the apology? What was the apology for? What does it mean -"any offense caused by the brief reference in the season premiere"? We should not have taken offense because it was only a brief reference? We were being onion-skinned?
To extract a meaningful apologetic response from ABC, we will need to mount a boycott not just of ABC but of its parent company, the Disney Corporation. We should boycott Dineyland, Disneyworld, the Disney movies, etc. When it starts to hurt Disney in the bottom line, Disney will make sure that none of its movies or TV shows ever offend Filipinos again. They will make sure that their scriptwriters and directors are culturally-sensitiz ed so that they dare not ever make this mistake again.
The ABC apology should not be accepted unless ABC takes meaningful steps to ensure that the same number of people who were exposed to the defamatory remark are also exposed to a positive reference to undo the damage. Perhaps ABC could hire a Filipino actor to play a Philippine-trained doctor who would examine Terri Harcher and have her praise the professionalism of that doctor. It has to be something of that nature.
Until then...BOYCOTT ABC! BOYCOTT DISNEY! BOYCOTT THE ADVERTISERS OF DESPERATE HOUSEWIVES!
We have to hit them where it hurts -in their profit margins.
RODEL RODIS
San Francisco, California
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