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Accenture acquires Australian creative agencies

Global outsourcing firm Accenture has bought independent Australian creative agency the Monkeys and design business Maud. The acquisition aims to strengthen Accenture Interactive’s customer experience capabilities, as well as the services the company provides to chief marketing officers and chief digital officers. The Monkeys is one of Australia’s most respected agencies, with a team of 130 staff and clients including Ikea, Telstra, Qantas, and Meat and Livestock Australia. Financial details of the acquisition have not been disclosed. The Monkeys and Maud will become part of Accenture Interactive in a bid to drive brand strategy and creativity in Australia and New Zealand.