Here are some reasons the traditional media still matter:
First, the traditional hierarchical setup of the newsroom—reporters answering to desk editors who direct the coverage and edit the copy, with everybody in turn answerable to a chief editor and a publisher—turns out to have inherent value. The gate-keeping function of older, more experienced journalists protects readers from false or erroneous news, providing guidance to young journalists and protecting them from the pitfalls of libel suits and succumbing to temptations like corruption, overfamiliarity with sources, cooptation and cronyism. Older journalists are also there—though less so because personal interaction in the newsroom is becoming rare—to provide teaching moments on journalistic values like accountability, fact-checking, attribution, balance and discernment.
Newspapers are said to be exemplars of “a nation talking to itself.†The op-ed pages are supposed to be an open market of ideas, where differing, if not opposing, views are given equal time and space, the better to afford the reader a choice among many opinions to adopt, agree with, vehemently oppose, or simply ignore. Yes, that is possible, too, with the so-called new media, but the anonymity allowed by Facebook, say, or tweets, can often serve as license to serve up the most outrageous opinions without taking personal responsibility for them.
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