By Rona Dougall
Sky News Correspondent
The Army is beginning its new winter recruitment campaign with a series of glossy television advertisements - amid the mounting casualties in Afghanistan and Iraq.
It comes at a crucial time for the armed forces, with high numbers of people leaving and against a backdrop of the growing casualty figures.
In the year 2005/2006, 24,000 people left the armed services compared with 18,150 who joined up.
Last year, the new head of the Army, General Sir Richard Dannatt, warned British forces were stretched.
"We are running hot, certainly running hot. Can we cope? I pause. I say 'Just'," he said.
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