Mobile Phone Application Development: Is It Worth The Effort And Cost?The smartphones open up new areas to be explored by businesses and even with the rapid growth of the business marketing industry, it can be said that the true potential of smartphones is not understood as yet. The explosion of gaming industry has enlightened the marketing experts to use social gaming to establish brand reputation. Marketing messages are often sent along with the apps and games in a subtle way so that users get the message, but not annoyed by it. When business brands realized that long term brand strategy can be established with mobile phone apps, the mobile phone application development gained prominence.
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