from its company profile:
In 1916,
Keds created the original sneaker-or as they like to say, the first ever "feel-like everyday's-a-Saturday" shoe. But that was a bit of a mouthful... so instead they called it the Champion. With silent rubber soles (superb for sneaking up!), and a featherweight feel, the Champion more than lived up to its playfully confident name. On legends and icons, it danced through the decades to become a true-blue American go-to.
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