According to the book "Your Message Matters: How to Rise above the Noise and Get Paid for What You Know" by Jonathan Milligan¹, some of the lessons are:
- You have a unique message that can make a difference in the world. You need to believe in yourself and your message, and overcome the doubts and fears that hold you back.
- You need to define your audience, your niche, and your core message. You can use the **PASO** framework to do this: **P**assion, **A**bility, **S**olution, and **O**pportunity. You can also use the **Message Clarity Matrix** to find the intersection of your passion, ability, and market demand.
- You need to craft your message into a compelling and engaging content that can attract and serve your audience. You can use the **7 Content Creation Frameworks** to create different types of content, such as stories, how-to guides, case studies, interviews, etc.
- You need to market your message to the right people, at the right time, and in the right way. You can use the **7 Perpetual Income Streams** to monetize your message and create a sustainable business. You can also use the **7 Marketing Channels** to reach your audience and grow your platform.
These are some of the main lessons from the book. If you want to learn more, you can check out the book on [Goodreads](^1^) or [Amazon](^2^). You can also listen to the [audiobook](^4^) or visit the author's [website](
https://jonathanmilligan.com/).
Source:
(1) Your Message Matters: How to Rise above the Noise and G….
https://www.goodreads.com/book/show/51122522-your-message-matters.
(2) Your Message Matters: How to Rise above the Noise and G….
https://www.goodreads.com/book/show/51122522-your-message-matters.
(3) Your Message Matters: How to Rise above... by Jonathan Milligan.
https://www.amazon.com/Your-Message-Matters-above-Noise/dp/1540900339.
(4) Your Message Matters by Jonathan Milligan - Audible.com.
https://www.audible.com/pd/Your-Message-Matters-Audiobook/B09FR9WKPR.
(5) Your Message Matters | Baker Publishing Group.
https://bakerpublishinggroup.com/books/your-message-matters/402150.
(6) goodreads.com.
https://www.goodreads.com/book/show/51122522-your-message-matters.
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