By Angeline ValenciaBohol Chronicle
There is a need to shift strategies in the promotion of tourist destinations like
Bohol, in order to catch up with the trend of other nations as far as tourist influx is concerned.
This was the point stressed by DOT Sec. Alberto Lim who blew into town for his first outside Manila visit as guest of last Thursday's 165th Bohol Foundation Day which came with the colorful declaration of the province as the cultural capital in the ASEAN region.
Lim said the country's 3 million tourists a year pales in comparison to Malaysia which gets 23 million tourists a year, Thailand with 14 million, Singapore with almost 9 million, and even Vietnam which gets about 4 million.
"But the good news is that we have a lot of rooms to go upwards. But we have to work at it. It just cannot happen because we have beautiful beaches. It's not automatic," Lim pointed out.
Lim addressed over 3,000 Boholano audiences during Thursday's commemorative program at the Bohol Cultural Center.
He came along with Undersecretary for Tourism Services and Regional Operations Simeon Marfori II to grace the celebration.
They joined Vietnam Second Secretary Tran Trong Duan, UNESCO ASEAN Head Huber Gijzen, UNESCO Commissioner Cecille Guidote-Alvarez, and Department of Education Usec. and NCCA Chair Dr. Vilma Labrador.
The new tourism chief executive cited that Bohol has a lot to offer, not just the favorable weather, the beautiful beaches and the people's warm hearts which put the country at global standard.
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