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Author Topic: New tourism slogan: It's more fun in the Philippines  (Read 3597 times)

hubag bohol

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New tourism slogan: It's more fun in the Philippines
« on: January 07, 2012, 04:08:47 PM »
By Karen Flores, ABS-CBNNews.com
Posted at 01/06/2012 10:55 AM | Updated as of 01/06/2012 7:49 PM


MANILA, Philippines (2nd UPDATE) - "It's more fun in the Philippines."

This is the country's newest tourism slogan launched by the Department of Tourism (DOT) to members of the press on Friday, months after the agency faced criticism over its failed "Pilipinas Kay Ganda" campaign.

Tourism Secretary Ramon Jimenez Jr. said during the event that they "want the world not to watch but to participate" in the new campaign.

He said "It's more fun in the Philippines" will be rolled out in international markets while the shorter "#1 for fun Philippines" will be the slogan for the domestic market.

"We need a line that is easily understood. Competitive. 'More fun in the Philippines' is true. Keri natin ito (Kaya natin ito)," Jimenez said about the concept, which was developed by advertising agency BBDO Guerrero.

The DOT decided to hold off on branding and marketing strategies last year after the "Pilipinas Kay Ganda" campaign was scrapped due to a major industry outcry.

Before "Pilipinas Kay Ganda," the country had the more popular "WoW Philippines" catch phrase as its tourism slogan.

Meanwhile, DOT announced that it will offer 30-day visas starting this year to "keep up with the competition."

The agency previously allowed tourists to stay in the country for only 21 days.



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hubag bohol

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #1 on: January 07, 2012, 04:10:30 PM »
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pioneer

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #2 on: January 07, 2012, 04:11:32 PM »
Not catchy enough and it's too long.

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hubag bohol

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #3 on: January 07, 2012, 04:12:26 PM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #4 on: January 07, 2012, 04:34:06 PM »
Next: Funny in the Philippines.

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #5 on: January 08, 2012, 12:28:06 AM »
the biggest piss-off:  a hefty travel tax of over a thousand pesos collected by ungracious tourism employees at airports before one leaves the country.  it's not fun.

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #6 on: January 08, 2012, 12:29:09 AM »
manila taxi:  it's more nightmare in the philippines.

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #7 on: January 08, 2012, 06:42:36 AM »
by Tara Quismundo

Netizens did have fun either defending or (nit)picking apart the country’s newest tourism slogan, “It’s more fun in the Philippines.”

Filipino humor quickly found a new target and went viral over the catchphrase, giving it different spins which may or may not help the cause of Tourism Secretary Ramon Jimenez Jr.

Ideas fresh or farcical quickly sprouted on Facebook and Twitter pages: One user came up with a “poster” showing two men in a sing-along showdown and captioned “Death by ‘My Way’: It’s More Fun…”  It was a reference to that joke about the Frank Sinatra classic being the usual fuse of videoke bar violence in these parts.

Another user thought “Watering the Plants” would also be a source of fun worth promoting in the Philippines, posting a photo of a boy urinating against a wall. The image was apparently an expression of disgust over locals relieving themselves in public.

Another mock “fun” poster featured a unique Philippine “water sport,” showing people scampering away from giant, crashing waves on Manila Bay at the height of a storm.

One gave a lighter spin to the notorious traffic jams in Metro Manila, posting a photo of a traffic enforcer dressed as Santa Claus.

Others thought that the “fun” slogan should also apply to the country’s rambunctious and often controversial elections, as well as to the coming impeachment trial of Chief Justice Renato Corona.

Still, there were also well-meaning suggestions: Have you tried local pastries like “fun de sal” and “fun de coco”?

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #8 on: January 08, 2012, 08:01:39 AM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #9 on: January 08, 2012, 08:05:00 AM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #10 on: January 08, 2012, 08:06:19 AM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #11 on: January 08, 2012, 08:07:37 AM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #12 on: January 08, 2012, 10:49:35 AM »
accommodating it all (way gipasaylo)...



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Re: New tourism slogan: It's more fun in the Philippines
« Reply #13 on: January 08, 2012, 10:53:39 AM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #14 on: January 08, 2012, 11:03:10 AM »
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Re: New tourism slogan: It's more fun in the Philippines
« Reply #15 on: January 08, 2012, 02:11:42 PM »
More FUN-eral in the Philippines  ;D



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Re: New tourism slogan: It's more fun in the Philippines
« Reply #16 on: January 08, 2012, 03:40:13 PM »



 ::)



So, this is not an original idea from the DOT. Kinopya sa old poster sa Switzerland.

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bugsay

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #17 on: January 09, 2012, 07:09:59 PM »
So, this is not an original idea from the DOT. Kinopya sa old poster sa Switzerland.


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Re: New tourism slogan: It's more fun in the Philippines
« Reply #18 on: January 10, 2012, 09:09:48 PM »
More FUN-eral in the Philippines  ;D


Naa baya puy mabulahan ani...



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hubag bohol

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #19 on: January 10, 2012, 09:11:11 PM »
So, this is not an original idea from the DOT. Kinopya sa old poster sa Switzerland.

Basin sulagma? ::)



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Re: New tourism slogan: It's more fun in the Philippines
« Reply #20 on: January 11, 2012, 01:47:29 AM »
More FUN-eral in the Philippines  ;D



hahaha ay yay!

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #21 on: March 28, 2012, 01:43:25 PM »
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hubag bohol

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #22 on: March 28, 2012, 03:10:32 PM »
Hmm, NOYNOYING man ni siya... ;D



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Re: New tourism slogan: It's more fun in the Philippines
« Reply #23 on: March 28, 2012, 03:29:25 PM »
na, hala, sige...   yoda.  more fun noynoying in the philippines.

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hubag bohol

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Re: New tourism slogan: It's more fun in the Philippines
« Reply #24 on: March 28, 2012, 03:39:52 PM »
He he, pwede pud ni: Yoda. The Philippines in NOYNOYING fun more. ;D



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