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IT Spending and Business Growth in the Philippines
« on: September 20, 2012, 10:31:18 AM »
source: PNA

A multinational technology firm expects continued business growth in the Philippines this year, underpinned by improving economic outlook that can boost spending on information technology (IT).

EMC Philippines country manager Ronnie Latinazo said company sales grew for the 10th straight quarter. It posted record-breaking revenue growth of 62.20 percent in the first half of 2012 over last year.

Latinazo said they are betting on two things --data virtualization and big data wave-- that will drive the market.

“Virtualization, which forms the foundation for Cloud Computing, is taking off in the Philippines,” he said in a press briefing. “Big Data, while in its infancy, is beginning to pick up in the country.”

Latinazo bared that the company is increasing its investments in virtualization initiatives in its bid to propel business growth in this market.

He also identified strong enterprise businesses that can offer huge market opportunities. These include telecommunication and media, banking, utilities, transport, government, real estate, gaming, business process outsourcing (BPO), retail and healthcare.

“We see resurgence in the high-end storage demand,” he noted.

EMC, an IT infrastructure company, cornered more than 50 percent of the total external disk storage market during the first quarter of 2012.

To sustain revenue growth during the second half of the year, Latinazo said the firm will further leverage and enable its channel network.

It will also support infrastructure for mid-tier and small and medium-sized business (SMB) segments, he said.

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