By Lane R Ellis
Lead Editor
www.SearchEngineWorld.comMountain View, California-based search leader Google has announced a new user-generated Google LogoWeb encyclopedia project dubbed "Knol," that will rival the most popular online reference work Wikipedia.
Google vice president of engineering Udi Manber wrote on the company's official blog that the project, which has been tested over the past week by a select group of invited guests, will soon allow anyone with "useful knowledge" to write entries, which Google calls "knols," about all manner of topics and to have them hosted at no cost on the project Web site.
Unlike Wikipedia, authors using Know will all have their name associated with the material they write, and other authors will not be able to edit their writing, a move Manber says will help increase quality content, as authors "will put their reputation on the line."
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