By Miranda Miller
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet.
And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost.
These are among the key findings of a new study by Cambridge University MBA students and ad platform Adzooma.
Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.
The study also considered whether landing page quality had an impact on conversion rates, and revealed new CPC and CPM benchmarks for Facebook, Microsoft, and Google Ads.
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