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Digital Marketing Agency
« on: April 23, 2019, 04:32:55 PM »

Interact Marketing, leading digital marketing agency in New York’s Hudson Valley, reported double digit revenue growth in 2019’s first quarter. The agency credits this growth achievement to a renewed focus on sales with agency partners, more networking and public speaking, an increase in online marketing efforts, and a successfully executed quarterly theme.

Following the company-wide first quarter theme of “See Clearly Now”, Interact Marketing doubled down on Mastering the Rockefeller Habits outlined in the book Scaling Up by Verne Harnish, and refined internal processes, including more procedural communication between finance and operations. The Rockefeller Habits, serve as the lens through which management conducts day-to-day operations and strategic planning sessions, and tracks key performance indicators (KPIs).

After creating a digital dashboard in line with one of the Rockefeller Habits, the Interact Marketing operational team was given access to important KPIs, as well as how revenue and profitability was tracking with projections. Department leaders and account managers now have insightful access to tools that measure their billable utilization and profitability on an account by account, basis as well as for their respective departments. This assures that the full benefit of clients’ retainers are maximized and provides more oversight into how efficiently tasks are performed by individual employees.

The combination of these efforts helped fuel an unprecedented growth quarter. Since founding the company that would eventually become Interact Marketing in 2007, CEO Joe Beccalori and his team have served over 250 clients in search engine optimization, web development & design, social media marketing and online reputation management. This quarter signifies the beginning of a new phase in the company’s history.

On the record growth, Beccalori said, “We've really come into maturity with our offerings for various verticals. At the same time, client and staff attrition is at record low levels, and inbound sales inquiries have increased by over 25% primarily driven by networking organizations, public speaking, and an increase in our own online marketing. For the first quarter ever social media has outperformed search for the in terms of new sales leads." Being consistent with daily, weekly, monthly, and quarterly meetings helped bring the team’s operations in line with increased client onboarding from sales efforts.

Anthony Church, Senior Vice President of Client Services recently reached his fifth year with the Hudson Valley agency. On the recent growth, he noted, “We have a strong team of committed individuals that take our clients’ success very seriously. Client satisfaction and results are an important part of our growth and the tools and processes we have put in place help us deliver even more value.”

About Interact Marketing
Interact Marketing is a full-service New York digital marketing agency based in the Hudson Valley in New Windsor, NY. The agency specializes in organic search engine optimization (SEO), pay per click advertising (PPC), website design and development, content and social media marketing, and online reputation management for brands and executives. Interact Marketing is also a Google Partner Agency. It is one of the fastest growing agencies in New York’s Hudson Valley region with 472% organic revenue growth in five years (2010-2015).

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