In search of tourists
UNESCO conferred World Heritage status on the Serra da Capivara in 1991, but tourists remain thin on the ground, which frustrates Guidon.
"After putting in a great amount of effort (to promote the site) we are up to 20,000 visitors a year," the archeologist said.
Image provided by the Museum of the American Man Foundation shows a general view of the Serra da Cap …
But "World Heritage sites get millions, and we are prepared to receive millions," she added.
The interior of the Piaui region is marked by widespread poverty, which has much to gain from tourism, Guidon stressed.
But resources are lacking to promote the attractions in a remote corner of the giant nation, she said. The nearest city is the modest town of Sao Raimundo Nonato, which has spent years trying to have an airport built.
The EU is promoting both the new exhibit as well as a swath of conferences on the area under the auspices of UNESCO, Brazil's Institute of Parks and the country's Institute of Historic and Artistic Heritage.
"The idea is to promote cultural, historic and nature-based tourism in order to aid the development of areas adjoining Brazil's major parks -- and especially the Serra da Capivara, which has the most modern infrastructure," with 172 sites to visit, said Jerome Poussielgue, European Union cooperation and development officer for Brazil.
And the foundation behind research into the park is backing development projects -- including a ceramics factory that reproduces images of the cave art, a program aimed at giving local women work experience.
"We would like to help in the development of a region where women suffer hugely from violence," says Guidon.
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