Spread of Satellite TV in IndiaSatellite TV should be seen as an unparalleled vehicle for spreading Indian culture, ideas and views to the rest of Asia, and eventually to the whole world. Programmes like The India Show and India Business Report of Star TV do far more for India's image that anything that Indian embassies or All India Radio ever could. Stat TV an Zee TV beam many advertisements of Indian companies all over Asia, but carry virtually no ads from Pakistani or Bangladeshi companies. This shows how satellite TV has transformed India's clout as an audience into international commercial clout of national importance.
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