His burger app made $100M in just one year and crashed the App Store at launch.
4 years later, lawsuits, angry customers, and chaos destroyed everything.
Here’s how MrBeast’s fast food empire collapsed—and the lesson for entrepreneurs.
2020: Restaurants were dying during lockdowns.
MrBeast had a bold idea: a burger app that will leverage ghost kitchens.
The premise was simple yet revolutionary: partner with existing restaurants to cook the food while he brought the customers.
MrBeast made a pitch to chains of restaurants across the US,
‘You cook, I bring customers. ’as simple as that right?
This model allowed for rapid scaling, and the excitement around the brand was electric.
Within weeks of announcing the concept, 300 restaurants across the U.S. had signed up.
No one expected what came next.
When the app launched on December 19, 2020, the response was overwhelming.
It skyrocketed to #1 on the App Store and even crashed its servers due to demand.
Customers lined up for hours, kitchens scrambled to keep up, and within 24 hours,
MrBeast had proven he could translate his massive online following into real-world sales.
In just three months, over a million burgers were sold, and by 2022, the brand had expanded to over 1,700 locations in Canada, the UK, UAE, and Singapore—a staggering achievement for someone with no prior restaurant experience.
It was the kind of chaos you dream of—until it became a nightmare.
All from a YouTuber with no restaurant experience.
But behind the scenes, cracks were starting to form.
Then the complaints started pouring in:
• Raw burgers.
• Wrong orders.
• Hours-long delays.
MrBeast tried to handle it himself, responding to every complaint.
But this wasn’t just bad service—it was the start of something much worse.
Ghost kitchens were a double-edged sword:
✅ Fast expansion? Easy.
❌ Quality control? Impossible.
MrBeast’s name was on the brand, but he couldn’t control the food.
And as complaints mounted, his empire teetered on the edge of collapse.
September 2022: MrBeast tried one last solution.
He opened a real restaurant in New Jersey.
10,000 fans showed up in minutes, setting records for the most burgers sold in a single day.
It was a glimmer of hope—but his partners had other plans.
'Physical stores cost too much,' their partners said.
'Stick to ghost kitchens: No rent. No staff. No equipment.'
They chose profit over quality.
MrBeast faced an impossible decision—and he wasn’t going to stay silent.
June 2023: MrBeast made a shocking announcement:
"I signed a bad deal… they won’t let me stop, even though it’s terrible for my brand."
He sued for $10M. They countersued for $100M.
What happened next would leave his empire in ruins.
And then it all started to fall apart.
• Restaurants stopped taking orders.
• Quality spiraled out of control.
• The original launch video was quietly deleted.
What started as a global fast food revolution ended in silence and broken promises.
2024: While the lawsuit drags on, MrBeast learned his lesson.
His new snack company? 100% his.
has hit $10M in just a few months.
But what’s different this time?
Full control of the brand.
Complete quality oversight.
No outside partners.
This time, MrBeast didn’t just build a business—he reclaimed control over his reputation.
The $100M lesson: next time you want to start a business, remember this: a strong brand can get people through the door, but it’s the quality of your product or service that keeps them coming back. Don’t just chase fast growth—chase sustainable growth.
Make sure you understand the industry you’re entering, and above all, never compromise on quality, especially if your name and reputation are on the line.
For any entrepreneur, entering an industry without fully understanding its challenges—or losing control over your product—can be disastrous.
MrBeast’s story underscores the importance of aligning your brand values with your business practices.
MrBeast’s brand brought customers, but poor products destroyed it.
Trust is hard to build and even harder to rebuild once it’s broken.
#TechStories
#mrbeast
#Ifeanyichrsitopher
Linkback:
https://tubagbohol.mikeligalig.com/index.php?topic=126024.0
