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Cebu Landmasters’ 9-month sales up by 14% year-on-year

Leading developer in VisMin Cebu Landmasters Inc (CLI) posted Php 10.5 billion reservation sales in the first nine months of the year, a 14 percent increase year-on-year.

The sustained demand is a welcome news for the industry and a strong validation of CLI’s housing leadership in the Vismin market.

CLI is on pace to surpass its 2019 sales performance in spite of the challenges brought about by the 2020 pandemic.
 
The listed company registered P3.1 billion reservation sales in the third quarter of 2020.

CLI homes from Php 1.5 million to Php 3 million that carry the popular economic brand Casa Mira accounted for 62 percent of the 9-month take-up.

This was followed by the company’s mid-market Garden Series units at 24 percent.

Focused on economic and mid-range markets in the Visayas and Mindanao, CLI attributed 48 percent of sales to its projects in Cebu; 21 percent, to Iloilo; 13 percent, to Cagayan de Oro; 12 percent, to Bacolod.

CLI Executive Vice President and chief operating officer Franco Soberano observed: “Demand for CLI housing has remained strong despite the pandemic. And, we attribute this to our focus in meeting the needs of our buyers in each of the fifteen key VisMin cities we serve in terms of product, service and pricing, and making use of our wide sales and construction networks throughout the region.” (pr)


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