Today, Mediaplanet announces the launch of this December’s edition of “Renting in America.” This campaign will offer best practices to multifamily rental property owners and managers on how to make their operations more efficient, their properties more lucrative, and tenant experiences more engaging.
With more Americans moving to urban areas and homeownership becoming a less attractive option to the millennial generation, the demand for apartment rentals has skyrocketed. According to the National Multifamily Housing Council (NMHC), the industry will have to build at least 4.6 million apartments by 2030 just to keep up with the demand. That said, renters’ needs and wants will be very different, and in order to stay competitive in the marketplace, residential property owners and managers must take note of game-changing shifts in the industry that are reshaping residents’ expectations and experiences.
The print component of “Renting in America” is distributed within today’s edition of USA Today in Los Angeles, San Francisco, New York, Seattle, Washington D.C., Houston, and South Florida, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofbusinessandtech.com/campaign/renters-in-america/
Hospitality expert and star of Travel Channel’s Hotel Impossible, Anthony Melchiorri, is featured on the cover of the print publication. Through an exclusive interview on the interior, Anthony reveals his best practices for property owners, managers, and landlords to make the resident experience more unique by “keeping it simple,” while offering amenities that fulfill every person’s basic needs and wants. “At the end of the day, you’ve got to make it memorable,” says Melchiorri. “Really to me what makes it memorable is when you give something them something they didn’t expect.”
In addition to today’s circulation in USA Today, the “Renting in America” campaign will be featured throughout upcoming industry events in 2020. Some of these events include the NMHC Annual Meeting, NAHMA's Affordable Housing Conference in Spring 2020, the Information Management Network's upcoming Middle-Market Multifamily Forums, RealTech conference, and many more!
This campaign was made possible with the support of the National Multifamily Housing Council, National Apartment Association, National Affordable Housing Management Association, American Apartment Owners Association, National Association of Residential Property Managers, as well as DISH Network, CSC Serviceworks, SmartRent, PointCentral, Smart Property Systems, Evolve Technologies, Killarney Metals, Blink Charging, and LMC, a Lennar Company.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
About Information Management Network
Information Management Network is a global conference organizer with over 20 years’ experience in putting on high-quality content events with unparalleled networking opportunities, and we are considered one of the leading conference organizers in Real Estate Finance, Investment & Structured Finance.
Hosting over 60 global events annually, IMN conferences are the catalyst for information exchange and deal transacting, by providing a platform that informs, engages and delivers a competitive edge. We deliver timely insights from industry-leading experts, providing attendees the knowledge and resources required to make well-informed business decisions. We carefully structure our audience with a balanced buy-sell ratio, ensuring representation of the full spectrum of industry participants. Our unique 1:1 networking software, functional and convenient venues, private meeting space offerings, and networking activities provide the ideal environment to foster important business interactions.
Some of our flagship Real Estate events include the Single-Family Rental Forum, Real Estate Opportunity & Private Fund Investing Forum, as well as the Middle-Market Multifamily franchise. Our combination of thorough, cutting-edge programs, strong deal-making opportunities and customer service has resulted in a peerless reputation for our platform in the marketplace.
Press Contact:
Alexandra Devine
[email protected] (646) 755-7953
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