Humanize It: Bring a five-star sparkle to your customer
interactions and watch your business flourish.
By Leonardo Inghilleri and Micah Solomon
“The best thing you can do for your business is not about
new technology, brute force, or first-mover advantage.
It’s something simpler. And more dependable.
Humanize each
customer interaction, in order to turn your product or service
into much more than a commodity. In your customer’s mind,
commodities are interchangeable and replaceable. Humanized
relationships are not.â€
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