Innovate or Perish! What’s Your Strategy? by Kevin & Jackie Freiberg and Dain Dunston
“It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. If it’s you, then you define the rules by which others must play the game. If it’s NOT you, then you had better get comfortable playing by someone else’s rules.â€
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