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Galaxy Note II - Liquid Pixels - Samsung


Source: Galaxy Note II - Liquid Pixels - Samsung

Samsung Galaxy S III Jelly Bean Walkthrough


Source: Samsung Galaxy S III Jelly Bean Walkthrough

Samsung Galaxy Camera review


Source: Samsung Galaxy Camera review

[Samsung GALAXY Camera] Official Hands On Video


Source: [Samsung GALAXY Camera] Official Hands On Video

Samsung GALAXY S Review


Source: Samsung GALAXY S Review

Samsung Galaxy Note II Review


Source: Samsung Galaxy Note II Review

Samsung Galaxy S3 Review (S III) - Phones 4u


Source: Samsung Galaxy S3 Review (S III) - Phones 4u

Samsung Galaxy S3 i9300 Disassembly & Assembly - Drop Test Repair


Source: Samsung Galaxy S3 i9300 Disassembly & Assembly - Drop Test Repair

Apple iPhone 5 vs Samsung Galaxy S3


Source: Apple iPhone 5 vs Samsung Galaxy S3

Samsung Galaxy S III vs Apple iPhone 4S


Source: Samsung Galaxy S III vs Apple iPhone 4S

iPhone 5 Vs. Galaxy S III - FIGHT!


Source: iPhone 5 Vs. Galaxy S III - FIGHT!

HTC Droid DNA vs Samsung Galaxy S III


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[GALAXY Note 10.1] Introducing Samsung GALAXY Note 10.1


Source: [GALAXY Note 10.1] Introducing Samsung GALAXY Note 10.1

HTC Droid DNA vs Samsung Galaxy Note II


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Samsung Galaxy Nexus Android 4.2 Walkthrough


Source: Samsung Galaxy Nexus Android 4.2 Walkthrough

How To Unlock a Samsung Galaxy - It works 100% for any Samsung phone


Source: How To Unlock a Samsung Galaxy - It works 100% for any Samsung phone

Samsung Galaxy Camera review


Source: Samsung Galaxy Camera review

Samsung Galaxy Note 2 vs Galaxy S3!


Source: Samsung Galaxy Note 2 vs Galaxy S3!

Samsung Galaxy S3 vs. Apple iPhone 4S - Knife Screen Scratch Test


Source: Samsung Galaxy S3 vs. Apple iPhone 4S - Knife Screen Scratch Test

Samsung Galaxy Note II Unboxing


Source: Samsung Galaxy Note II Unboxing

Prizefight - Apple iPhone 5 vs. Samsung Galaxy S3


Source: Prizefight - Apple iPhone 5 vs. Samsung Galaxy S3

Samsung Galaxy S Duos Preview


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Samsung Galaxy S III


Source: Samsung Galaxy S III

Samsung Galaxy Camera Unboxing


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Samsung Galaxy Note II Review


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Samsung Galaxy Note II vs Samsung Galaxy S III


Source: Samsung Galaxy Note II vs Samsung Galaxy S III

Corporate News : SAMSUNG in Chinese On-line Cash Service Project

This is to be the first stage of the "Green Card Project," a plan formulated in 1994 to connect over 55,000 Post Office branches in some 3,000 cities (including all the major metropolitan areas) throughout China's 30 provinces.

Samsung Electronics will provide desktop PCs (model #: SSM8000/5100), routers, hubs and other network hardware to form a distributed client/server system. Samsung will also set up a Development & Service Center.

The market in Chongqing and Kunming is large, and is expected to be the focal point of the Second Phase of the project, scheduled to start in 1998. Chongqing is the principal city in Sichuan, a province with 120 million people. Kunming, the capital of Yunnan, is filled with tourist attractions, and strong interest is being shown there by banks to develop an on-line cash disbursement system for tourists.

By 1997, China's Postal Ministry will have an on-line linkup between the Beijing Finance Settlement Center and the cities of Chongqing and Kunming. Plans call for a nationwide Post Office on-line network connecting 500 cities by 1998.

Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors.

Source: Corporate News : SAMSUNG in Chinese On-line Cash Service Project

Corporate News : SAMSUNG Signs Indian Telecom J/V Agreement

(SEOUL) - Samsung Electronics Co. (SEC) is making inroads into the Indian telecommunications market, with a population of 900 million people. SEC vice-president Y.R. Song (chief of the Information Systems Division) and Larsen & Tonbro Ltd. (L&T) president M.P. Wagh signed a joint venture agreement in Seoul on April 17. The two companies each put up US$10 million in initial paid-in capital to start a company that will produce and market telecommunications hardware.

Products handled by the joint-venture include private exchange systems (from 1996, 100,000 lines of capacity per year), paging systems (from 1996, 50 systems per year), public phone exchange systems (from 1997, 500,000 lines of capacity per year), and transmission hardware (from 1998, 1,000 systems per year). Initial production will focus on items needed to build a modern telecommunications infrastructure in India. Over the next five years, a total of US$44 million will be invested in this joint venture.

The production operation will be in the city of Mysore, where L&T is located. Existing facilities and personnel at L&T can be utilized, and production costs will only be 10% of what they would be elsewhere in India, providing a huge competitive advantage. The sales headquarters will be in Munbai (formerly known as Bombay), the nation? economic hub, to facilitate the establishment of a nationwide distribution system.

Through this joint venture, Samsung Electronics will supply public phone exchange (switching) capacity of 4.3 million lines, private exchange capacity of 650,000 lines, paging systems for 300,000 subscribers and 5,000 transmission systems over the next decade. This output will represenet US$800 million in gross income and plans call for the new company to be among the top three in the Indian telecommunications market by 2001. It will also provide an opportunity to get Samsung further involved in the Southeast Asian and Middle Eastern markets.

According to the Indian government? Telecommunications Modernization Plan, US$16 billion will be spent by 2000 to get telephone access to 6% of the nation? families, which means supplying switching system capacity for 20 million subscribers. Demand in the private sector, meanwhile, will expand to 4 million private exchange subscribers and 3 million pager subscribers.

The Samsung-L&T joint venture is part of a US$629 million investment in India by 1999 by electronics subgroup of Samsung. At that time, the company will have a total of seven local subsidiaries in India, including a TV plant, home appliance plant (refrigerators, washing machines, microwave ovens), a terminal plant (pagers, key phone sets, cellular phones, fax machines), a monitor and computer plant, a color Braun tube plant and an electric parts plant.

Samsung intends to be among the world? top 5 producers of telecommunications hardware by the year 2000. To achieve this goal new production facilities are being built in China, Russia, India and Brazil, connected to R&D centers in Korea, the UK and the US to develop products designed especially for local markets.

The joint venture approach was used for entry into the Indian telecommunications market because the Indian government imposes very high customs duties on foreign products and encourages local investment. Trying to go into India alone is further complicated by the complex mix of races, languages, religions, and cultures in the vast country. A joint venture is also necessary for building a system of quality control, sales and after-sales service.

L&T, India third largest financial concern, has annual sales ofr US$1.2 billion. It is involved in high growth industries such as construction, engineering, telecommunications, and peripheral equipment. The company is well known locally and has outstanding capabilities in manufacturing, marketing and financing. L&T offers everything needed for early entry into the Indian telecommunications market.

Samsung Electronics Co., Ltd., a US$ 21 billion flagship company of Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. The company currently employs over 70,000 people worldwide.

Source: Corporate News : SAMSUNG Signs Indian Telecom J/V Agreement

Corporate News : SAMSUNG to Supply 1.3 Million CDMA PCS Terminals to Sprint Spectrum L.P.

Sprint Spectrum L.P., the largest PCS provider in the US, is a joint venture of Sprint Corp., Tele-Communications Inc. (TCI), Cox Communications, and Comcast Corporation (all US based companies). Last year, in the FCC's first auction of next-generation wireless licenses, the partners invested US$2.11 billion to acquire PCS licenses in Major Trading Areas (MTAs) and thereby won rights to wireless licenses in 29 trading areas, representing 70 percent of the US population (182.4 million people).

The 1.3 million CDMA PCS terminals Samsung will supply to Sprint Spectrum are super-small (145 mm x 54 mm), super-light (170 grams) and super-slim (22 mm), and  offer the same features as current analog and digital cellular phones. The terminals will operate at a broad band frequency of 1.9 GHz. Samsung Information Systems America (SISA), a multimedia research facility run by Samsung Electronics in the US, is currently developing software for the new CDMA PCS terminals to meet US market needs.

Samsung believes that this deal will serve as a springboard for the company's further marketing efforts of CDMA products, not only in the US, but around the world. Company officials did not disclose the monetary value of the deal.

CDMA BACKGROUND
Korean companies were the world's first to commercialize the CDMA system, which  increases current analog cellular network capacity by more than 10 times. CDMA is based on modulating the signal from each user by using unique digital code that spreads the spectrum of each user's signal across a wide bandwidth. Other benefits of CDMA include enhanced voice quality, powerful cell hand-off, data communication and position location, improved multipath resistance, fewer cell cites, more privacy, longer talk time, and a flexible limit to the number of calls per cell. Therefore, CDMA is the most advantageous technology to use with portable phones.

PCS FUTURE
Sprint Spectrum L.P., founded ein 1994, currently employs 1,600 people and has 33 offices throughout the US. The company is focused on its preparation for offering CDMA personal communications services.

Samsung Electronics Company Ltd., a US$21 billion flagship company of US$80 billion, Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors.

Source: Corporate News : SAMSUNG to Supply 1.3 Million CDMA PCS Terminals to Sprint Spectrum L.P.

Corporate News : SAMSUNG Mass Producing 12.1 inch TFT-LCDs

Seoul, Korea, April 26, 1996 - Samsung Electronics Co. (SEC) announced today that it had begun shipping out 12.1 inch thin film transistor liquid crystal displays (TFT-LCDs) earlier this week. By being the first to go into mass production, Samsung has gotten a head start on industry rivals in the multimedia PC market. Moreover, the Samsung product is second to none in terms of performance and quality.

The 12.1 inch version is the largest TFT-LCD that can be installed in a notebook PC. Samsung`s unique high aperture ratio design results in a very clear image on the screen. A low-power-consuming driver circuit allows the product to operate at 2.5 watts or less. The number of pixels is super-VGA class, enabling the device to reproduce 260,000 color shades. Samsung`s new TFT-LCD is 275 mm wide and 200 mm high and less than 8 mm thick. So, the notebook PCs it is used in can be made smaller and lighter than models currently available.

The world notebook PC market is growing by at least 20% a year. Last year, the 10.4` TFT-LCD was the main display used in notebook PCs, but from this year 11.3` and 12.1 inch versions are going into wide use. The 12.1 inch model is the largest size possible for this application and is expected to become the industry standard for multimedia notebook PCs.

Because of the high quality on-screen image and performance of Samsung`s TFT-LCD, coupled with the trend towards notebook PCs with larger screens, company officials expect to get well established in the market this year. Therefore they decided to invest US$308 million (W240 billion) to set up a second mass production line in Kiheung, Korea, during the first half of this year.

The production line #2, which is set to start up in the second half of this year, can process siex 12.1 inch panels on a 650 mm x 550 mm (third-generation) motherglass substrate, rather than the normal number of four panels per substrate produced at other plants. By the end of the year, Samsung`s monthly production capacity will reach 180,000 TFT-LCD panels (various sizes). With this increased capability and continuous further investments on the R&D and production, Samsung Electronics expects to emerge as the world`s third largest LCD maker by the year 2000.

Source: Corporate News : SAMSUNG Mass Producing 12.1 inch TFT-LCDs

Corporate News : SAMSUNG Delivers 256M DRAM Module

(SEOUL, Korea) - Samsung Electronics Co. (SEC) today announced that it has shipped out samples of a 256-megabyte module, composed of nine (32Mb x 256-megabit DRAM chips. The samples, which are organized as 32M x 72, have been sent to US makers of large-capacity engineering workstation systems. Other DRAM suppliers have delivered samples of single 256M DRAMs, but this is the first time samples have been completed for modules of the high-capacity chips.

Most PCs today have 16 megabytes of on-board memory. The new 256-megabyte module has sixteen times that capacity, making it well suited for such applications as workstations, HDTV and future multimedia systems. Modules made with up to 36 chips will provide a total capacity of 512 megabytes (18 chips) or even 1-gigabyte (36 chips).

The new modules, which physically fit in the space allowed for current desktop systems, make possible large-capacity memory systems with low power consumption. Thus, large systems will have significantly increased memory capacity that requires less space because of the modular packaging. This will likely translate to an overall smaller system size.

The new device uses a 0.25 micron CMOS process technology to make circuits which operates at 3.3 volts and achieve access times of 40 nanoseconds or less.

Other semiconductor makers are also developing this module, and the market for this new device is expected to begin emerging in 1998. By the year 2000, annual demand will be in the tens of millions of units; the following year, analysts predict the annual market will be for hundreds of millions, worth billions of dollars. In order to maintain itts lead in the field of next-generation DRAMs, Samsung Electronics has already started the development of full-scale production systems for the highly-integrated 256M DRAM modules.

At the end of 1994, Samsung Electronics was also the world`s first to ship samples of fully working 256M DRAM components. Now the company is in a position to supply large-capacity modules, putting Samsung in the lead for four generations of DRAMs, from 4M to 256M.

Samsung Electronics Co., Ltd. is the world`s leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 80 billion Korea-based conglomerate. Among the industry`s fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Its total annual semiconductor sales exceeded US$ 8 billion last year.

Source: Corporate News : SAMSUNG Delivers 256M DRAM Module

Corporate News : SEC Develops PCS Hardware

. 1.8 gigahertz CDMA PCS test operated.
. US$25.8 mil. investment in 2-year R&D  project involving 180 researchers.
. PCS switching system with a capacity to handle up to 250,000 subscribers.
. Home location register with 1 million subscriber capacity.
. Various BTS developed for optimal economy.

SEOUL, Korea - Samsung Electronics (SEC) invested about US$ 25.8 million in  a 2-year R&D project involving 180 researchers to deveop a prototype CDMA personal communications service (PCS) system and terminals. Samsung displayed its new system at Expocom Wireless Korea '96 exhibition, at the Korean Exhibition Center (KOEX).  A test operation was demonstrated to showgoers and industry specialists from 10 o'clock AM on May 11.
     
PCS is a next-generation communications medium that promises inexpensive access  "any time, any place, to any one."   The system is rapidly being set up in Europe, the US and Japan. Korea plans to launch its own PCS system in January 1998, using code division multiple access (CDMA) technology.  CDMA is globally competitive and could mean a new high-growth industry for Korean companies.

Samsung has developed the personal computer exchange (PCX), a distributed control system that can  process up to 500,000 signals and accommodate at least 350,000 subscribers. The system is built so that each process is duplicated to ensure high reliability. A variety of base station transceiver subsystems (BTS) are available, so the most economical system for a particular user environment can be configured and system expansion is easy. Other products  developed for the system include a home location register,  with the capacity to handle 1 million subscribers, and an ultralight 170g PCS terminal.
   
On May 11 SEC displayed its new base  station and terminal.  The test operation connected terminals held by showgoers at the exhibition hall with the base stations, whtich were connected with the SEC Telecommunications R&D Center at Karak-dong via telephone exchanges in Young-dong and Karak-dong.

SEC is the first in the world to commercialize wide area CDMA service and is the first in Korea to begin mass production of CDMA terminals. The company expects to complete testing and receive approval for its PCS system and terminals by this October. Mass production is scheduled to start up in March of nest year so that commercial service can begin in January 1998, as planned.

The US consortium backing the CDMA format has acquired a major part of the PCS frequencies in public bidding, and the PHS service being tested in Japan with time division multiple access (TDMA) is changing to CDMA. These developments boost the chances for CDMA to dominate the world telecommunications market.

Source: Corporate News : SEC Develops PCS Hardware

Corporate News : SAMSUNG Electronics Opens? 20 million European Research Institute in the UK

(SEOUL, Korea) - Samsung Electronics Co. (SEC) has chosen the UK for the location of its new ?0 million Research Institute for Europe which was officially opened yesterday, May 17.

As the company intensifies its presence in European markets with new manufacturing sites, it is simultaneously establishing research and development operations that will facilitate further growth and productivity.

The ?0 million (US$30.2 million) institute is part of the ?50 million investment figure Samsung announced last October when The Queen officially opened the company's integrated production facility at Wynyard Park in Teesside, UK, which manufactures PC monitors and microwave ovens.

Samsung has recently set up a second integrated manufacturing complex in Europe. Last month The King of Spain opened Samsung's ?5 million TV/Video production complex in Barcelona.

Samsung's continuing investment in Europe is part of its globalisation strategy. The expansion of R&D operations in Europe will enable Samsung to develop this area to the highest standards and become more competitive in product design and new technology in the European market.

Samsung Electronics Research Institute (SERI), which is based in Middlesex, will provide R&D support across Europe for Samsung's production complexes focusing on technological development and product design for a number of areas including telecommunications, audio/visual, multimedia and other consumer electronic products.

The institute will create 70 jobs by the end of 1996. Samsung will recruit engineers locally as well as across Europe.

Commenting at the opening, Mr. S R Choi, President and CEO of Samsung Europe said, "The opening of Samsung Electronics Research Institute and the considerable investment demonstrates Samsung's commitment to Europe. Our intensified presence in Europe will further establish Samsung as one of the world's leading companies."

Source: Corporate News : SAMSUNG Electronics Opens? 20 million European Research Institute in the UK

Corporate News : SAMSUNG Electronics to Export Switching Systems to Latin America

SEOUL, Korea - Samsung Electronics Co. (SEC) announced today that it has signed an agreement to supply switching systems to Ecuador, putting the company in a competitive position in the Latin American market. This is Samsung's first export of telecommunications systems to Latin America, an area that has been dominated by American and Japanese companies.

The US$15 million contract was signed in Ecuador on May 27 with Empresa Estatal de Telecommunicationes (EMETEL), an integrated telecommunications service company run by the local government. The turn-key project includes thirty-one SDX-RB switching systems that can accommodate up to 21,000 lines. In addition to other essential hardware such as optical cable, micro wafers and transmission equipment, Samsung Electronics will be in charge of training local engineers, too.

The network will cover mainly rural areas of Ecuador. Deliveries are set to start in November 1996 and the system will be in full service by October 1997. Samsung Electronics officials believe that they are now in a favorable position to take part in the second phase of EMETEL's project. The planned second phase calls for building up another 21,000 lines in the rural areas of Ecuador.

Samsung officials also believe that this deal will serve as a springboard for the company's telecommunications systems sales in Latin America. Due to numerous large-scale modernization projects in the area, the size of Latin American telecommunications market is expected to grow from a mere US$600 million in 1994 to US$4.9 billion in 1997.

Samsung Electronics Company Ltd., a US$ 21 billion flagship company of US$ 83.8 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information sytstems, software tools & semiconductors.

Source: Corporate News : SAMSUNG Electronics to Export Switching Systems to Latin America

Corporate News : SAMSUNG Electronics and Sun Microelectronics to Co-develop Java Chips

SEOUL, Korea - Samsung Electronics Co., Ltd. (SEC) officials announced today that they have concluded a comprehensive technology sharing agreement with Sun Microelectronics, a division of Sun Microsystems, Inc., of the US. The signed letter of intent calls for the development, manufacturing, marketing and internal consumption of chips based on Sun's picoJAVA(TM) microprocessor core.

The strategic alliance between Samsung Electronics and Sun Microelectronics represents a commitment to being involved in the network computer (NC) business recently being promoted by such companies as Oracle, IBM and Netscape. It is an opportunity for Samsung to take part in developing microprocessors for multimedia terminals as well as in the standardization of the world CPU market.

Java chips are designed to increase the compatibility among computers with different operating systems. Importantly, the chip has a wide range of applications that not only include multimedia and network computers but also home appliances, telecommunications products and automobile location reference systems.

"With the rapid acceptance of Java by most major technology companies, Sun has established the new networking communications standard. And as we develop into a communications based society, Sun's Java Technology and Samsung's diversified product offerings will have numerous applications where most major products have intelligence and communication abilities," stated Y.B. Rha, president at US-based Samsung Semiconductor Inc.

"With Samsung's diversified product offering of home electronics, computers, semiconductors, cellular phones, and various home appliances, Java Technology will provide a way for them to communicate with each other. For example, our cellular phones could run programs from our computers while we are sitting in a car, or our office computers could control our VCRs and microwave ovens at home."

Samsung Electronics will use high-ptrecision processing technology to complete development of the Java chip. By the first half of next year, the company plans to have come up with a value-added device with the necessary on-board functions for use in personal digital assistants (PDAs) and Internet terminals.

Through its strategic alliance with Sun Microelectronics, Samsung will acquire critical Java processor technology, which is expected to grab a major share of the world microprocessor and controller market, estimated to be worth over US$60 billion a year by 2000.

Samsung Electronics will apply Java chips technology to telecommunications terminals and network PCs. By integrating its own sophisticated technology in the areas of memory chips and LCDs, Samsung expects to cut development costs and shorten new product development times, thereby securing a profitable niche in the world network systems market.

Sun Microelectronics signed today similar agreements for the licensing of Java Chips technology with Mitsubishi Electronics America Inc., NEC Corporation and LG Semicon, Ltd.

Samsung Electronics Company Ltd., a US$ 21 billion flagship company of US$ 83.8 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. The company employs over 70,000 people worldwide.

About picoJAVA:

The Java Chips family, optimized for Sun's Java Language, consists of microJAVA(TM) and ultraJAVA(TM) microprocessor family and the picoJAVA(TM) microprocessor core licensing program. The picoJAVA core directly executes the Java instruction set in silicon. Unlike traditional CISC and RISC processors, it eliminates the need for interpretation of the Java instructions set and rthe associated system downsides of interpretation - high costs, memory-intensive system design and performance degradation. The picoJAVA core will serve as the foundation for the best price performance solutions for silicon designs supporting the Java Virtual Machine(TM) specification.

Source: Corporate News : SAMSUNG Electronics and Sun Microelectronics to Co-develop Java Chips

Corporate News : SAMSUNG Develops Super-small Flash Memory Card

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) officials announced today that the company has developed a super-small flash memory card in a joint project with Toshiba Corporation of Japan. These are highly suited for application in mobile multimedia products.

The new flash memory card, known as a Solid-State Floppy-Disk Card (SSFDC), combines small size with simple structure. Unlike conventional memory devices like floppy disks, SSFDC is not magnetic. Instead, a non-volatile semiconductor, called a NAND flash memory chip, is embedded in a thin plastic card only one third the size of a standard credit card (45.0mm x 37.0mm x 0.76mm). SSFDC can read data ten times faster than conventional devices.

SSFDC has a 1 to 8 megabyte memory capacity, it is easy to carry, and consumes very little power. SSFDC is expected to be used as an external memory for portable multimedia products, such as digital still cameras, hand-held communications devices, voice recorders, games and other products. The new concept memory card is particularly well suited for use in consumer electronics devices because of its small and cost effective form factor.

The market for flash memory cards is still in its infancy, but it is expected to grow along with the market for digital still cameras. Experts predict that the annual world market for the cards will reach 10 million units within 3 to 4 years.

Meanwhile, an SSFDC Forum was held in April in Japan to agree on an industry standard for a super-small data storage medium. Currently, 40 companies, including Samsung Electronics, have joined this group. Support for SSFDC by leading semiconductor manufacturers, such as Samsung and Toshiba, is expected to provide a strong impetus ftor the spread of this new innovative small memory card.

Samsung Electronics plans to begin mass producing 2MB SSFDC at the end of 1996 and company officials reveal that they are now working on 1MB, 4MB, and 8MB versions. They also believe the new product will help boost Samsung`s involvement in the flash memory market.

Samsung Electronics Co., Ltd. is the world`s leading producer of semiconductor memory products and a US$ 21 billion affiliate of Samsung Group, a US$ 83.8 billion Korea-based conglomerate. In addition to semiconductors, the company`s product line-up includes information and telecommunications systems, home appliances and multimedia products. Among the industry`s fastest growing high-quality, multinational IC manufacturers, Samsung manufactures more than 2,500 semiconductor product types across a range of categories. Samsung Electronics employs over 71,000 people worldwide.

Toshiba, is a manufacturer of products spanning information/communications systems, information equipment & consumer electronics, power systems & industrial equipment and electronic components & materials. Toshiba is today one of the world`s largest integrated manufacturers of electric and electronic equipment, has some 186,000 employees worldwide, and enjoys annual sales of over 5,120 billion yen.

Main Specifications:

Size:45.0mm x 37.0mm x 0.76mm

Weight:1.8g

Type:NAND Flash Memory

Capacity:from 1MB up to 8MB

No. of Pads: 22 pads

Source: Corporate News : SAMSUNG Develops Super-small Flash Memory Card

Corporate News : SAMSUNG Electronics to Provide 1,600km Optical Fiber Cable to Singapore

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) announced today that it has been designated as the provider of optical fiber cable for Singapore Telecom's "Fiber to the Home"-project.

Starting this month, Samsung Electronics will provide 1,600km of optical fiber cable, worth US$7.5 million, to Singapore Telecom. Including this deal, Samsung's optical cable deliveries to Singapore now total 3,500km.

Singapore has one of the most modern and efficient telecommunication networks in the world. Accordingly, Samsung's successful bidding is considered to have secured more favorable vantage points in landing more future projects for telecommunication networks in the flourishing Asian market. The market size for optical fiber cable in Asia is estimated to grow 20% annually, from this year's US$1.5 billion to US$2.1 billion in 1998.

Besides Singapore, Samsung Electronics has made major optical fiber cable deliveries to Czech Republic and China. In order to satisfy the growing overseas demand, the company plans to increase its annual optical cable production capacity to 20,000km by the end of this year.

Samsung Electronics Company Ltd., a US$21 billion flagship company of US$83.8 billion, Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors.

Source: Corporate News : SAMSUNG Electronics to Provide 1,600km Optical Fiber Cable to Singapore

Corporate News : DIGITAL AND SAMSUNG ANNOUNCE ALPHA MICROPROCESSOR AGREEMENT

Samsung to support high volume market for 64-bit Alpha architecture

Digital Equipment Corporation and Samsung Electronics Co., Ltd., today announced an agreement forging an alliance to develop and support a high volume market for products based on Digital`s industry-leading 64-bit Alpha RISC architecture. No financial terms were disclosed.

The agreement licenses Samsung as an alternate source manufacturer of current and future implementations of Digital`s high-performance Alpha microprocessors. It is expected that Samsung will produce its first Alpha chips in 1997. In addition, the agreement grants Samsung a license to market, sell, and distribute worldwide Alpha microprocessors. Under the agreement, Digital and Samsung will also engage in joint development projects related to the Alpha microprocessor family.

`We are extremely pleased to create this alliance with Samsung, one of the world`s leading semiconductor manufacturers,` said Digital Chairman Robert B. Palmer. `This alliance represents a significant endorsement of Digital`s Alpha architecture - the foundation of Digital`s global leadership in 64-bit computing. Digital has an important relationship with Samsung as a customer, partner and supplier and we expect this alliance to significantly strengthen the ties between the two companies.`

Yoon Woo Lee, president and CEO of Semiconductor Business, Samsung Electronics, said, `The Alpha microprocessor was chosen for Samsung`s CPU business because of its many strengths including the highest performance and efficient and outstanding architecture for the Windows NT operating system.

`We will work with Digital to build solid teamwork and partnership between the two companies. Specifically, through the joint development program, both companies can develop devices which are cost competitive and high performance. Samsung Electronics will establish the Alpha microprocessor business as one of its highly value-added businesses,` added Lee.

Palmer said Digital is experientcing strong demand for its Alpha products -- first introduced in 1992. Recently, the company announced that its total Alpha system and related revenues have totaled nearly $9 billion, since its introduction.

`This new agreement with Samsung, along with our state-of-the-art fabrication plant in Hudson, Mass. (USA), and our existing second source relationship with Mitsubishi Electric Co. of Japan, assures that we have the manufacturing muscle to support future demand for Alpha microprocessors,` Palmer said. `We are excited to have Samsung on our Alpha team.`

The agreement also provides Samsung with the right to distribute the cutting-edge Digital FX!32 software translation technology. The Digital FX!32 technology, which is scheduled for general release later this year, gives Alpha users transparent access to 32-bit Windows x86 applications on the Windows NT operating system. This will greatly augment the broad portfolio of applications available on Alpha/Windows NT systems with comparable or better performance than on x86 systems.

Source: Corporate News : DIGITAL AND SAMSUNG ANNOUNCE ALPHA MICROPROCESSOR AGREEMENT

Corporate News : SAMSUNG Electronics to Sponsor the Nobel Prize Series Worldwide

(SEOUL, Korea) - Samsung Electronics Co. (SEC) announced today that it has signed an agreement to sponsor the Nobel Prize Series worldwide. This series of programs developed under the direction of the Nobel Foundation in Sweden and the Norwegian Nobel Institute in Norway is designed to increase the awareness of the Nobel Laureates' achievements throughout the world. No financial terms were disclosed.
What began in 1978 as an one-hour television special has evolved into a series of television programs, educational videotapes and documentary films which are distributed throughout the world to promote a better understanding of Nobel Prize-winning achievements. The Nobel Prize Series recognizes individual achievements in several disciplines that have in Alfred Nobel's words, made "the greatest benefit to mankind."

Due to Samsung Electronics' ongoing commitment to be a responsible global corporate citizen that creates products and services that are aimed at improving the "betterment of humankind," sponsorship of the Nobel Prize Series was a logical extension of the company's existing corporate philosophy.

The sponsorship was actively pursued by many companies since only two companies are granted worldwide sponsor status. Samsung Electronics was chosen in part due to its commitment to digitize the existing Nobel Prize Series film archive - the largest collection of video materials documenting the achievements of Nobel Laureates in the world. As part of its sponsorship agreement, Samsung Electronics will support innovative vehicles to publish this Nobel archive on CD-ROMs and the internet. The other current Nobel Prize Series sponsor is Volvo AB of Sweden.

Furthermore, as part of its sponsorship, Samsung Electronics plans to launch a major corporate communications program involving advertising in Korea and abroad. The program will also include events to support the goals of the Nobel Prize Series which showcase how its products tcan effectively facilitate communication between people of different cultures, backgrounds and educational levels.

Samsung Electronics, through the sponsorship of the Nobel Prize Series, will gain access to the Nobel film archive for use in advertising and will involve Nobel Laureates themselves in many of its planned events. In addition, the Nobel Prize medal and mark can be incorporated into advertising and promotional materials produced by the company during the term of its sponsorship.

The Nobel Prize is awarded each year in the following categories: Physics, Chemistry, Physiology or Medicine, Literature and Peace. The Alfred Nobel Memorial Prize in Economic Sciences is also awarded each year in the memory of Alfred Nobel.

Samsung Electronics Co., Ltd., a US$21 billion flagship company of  an US$84 billion Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. The company currently employs over 70,000 people worldwide.

Source: Corporate News : SAMSUNG Electronics to Sponsor the Nobel Prize Series Worldwide

Corporate News : SAMSUNG Electronics Develops 0.5-micron ASIC Technology

(SEOUL, Korea) - Samsung Electronics Co. (SEC) has recently boosted its non-memory semiconductor business by developing 0.5-micron ASIC technology. Samsung first got involved in ASIC (Application Specific Integrated Circuit) products in 1984 and by 1994 had mastered 0.6-micron know-how. The latest advance will allow the company to make major inroads into the world ASIC market. The new technology will be a tool for accommodating client needs such as standard cellcircuit design, which makes possible large-scale integration of different circuitry, and gate array, which is NAND configured.

The new technology is essential for making new electronics products lighter, thinner and smaller. A single chip can be configured as the main controller for consumer electronics products as well as for telecommunications hardware, PCs, and other areas with complex functions. Application of this technology covers all areas of electronics. Armed with 0.5-micron ASIC design technology, Samsung Electronics can now design and deliver highly integrated, high-performance, multi-function ASIC products.

Samsung Electronics has also set up eight ASIC design centers in Korea, Japan, the US, Germany and Taiwan. These centers speed up new technology development and allow for product designs that suit specific market needs.

Eighty percent of the US$17 billion annual ASIC market is represented by 0.5-micron technology. However, 0.35-micron technology is steadily expanding its position in such areas as DVD, hand-held phones and MPEG-II products. Samsung Electronics developing 0.5-micron technology will save millions in annual import costs, which will substantially boost the internTational competitiveness of electronics products made in Korea.

Samsung expects the new technology to increase 1996 ASIC sales by US$100 million. By developing 0.35-micron technology in 1997, the company expects annual ASIC sales to reach US$300 million.

Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. It is the flagship company of the Samsung Group (US$84 billion).

Source: Corporate News : SAMSUNG Electronics Develops 0.5-micron ASIC Technology

Corporate News : SEC, Creative Technology to Cooperate in Next-generation Optical Memory Devices

Samsung Electronics Co. (SEC) and Creative Technology Ltd. Concluded a comprehensive agreement to co-develop as well as produce and sell next-generation 12-multiple-speed CD-ROM drivers, CD-ROMs digital video disks (DVDs) and other optical devices.

The agreement will be a marriage of SEC? advanced CD-ROM driver and DVDtechnology with Creative Technology`s world-class computer sound technology.The result will be the rapid development of highly competitive products for the international market.

The current agreement will have both partners adding functions to the basic CD-ROM driver to make it a unique product that operates at 12 multiple speed. SEC will complete development of its new CD-ROM in the second half of this year and expects to market US$ 300 million worth of the new product by the end of the first half of 1997. SEC will also secure sales channels for future generations of CD-ROM drivers, allowing the company to compete head-on with Japanese manufacturers.

Creative Technology specializes in the sales of multimedia products and was the first to load sound capabilities into a PC. Creative`s `Sound Blaster` currently occupies 60% of the world sound card market. The company has already produced its own double-speed, quadruple-speed and 8-multiple-speed CD-ROM drivers and sold them in packages with the sound cards.

SEC got heavily involved in CD-ROM development and production last year and in March 1996 became the first Korean company to put an 8-multiple-speed device on the domestic market. The world CD-ROM market in 1995 was around 40 million units, and this year the figure is expected to jump some 38% to reach 55 million units.

Source: Corporate News : SEC, Creative Technology to Cooperate in Next-generation Optical Memory Devices

Corporate News : Superfast 64M Synchronous DRAM

(SEOUL, Korea) - The 64M DRAM has become a mainstream memory product, and Samsung Electronics Co. (SEC) has developed a 64M synchronous DRAM (Dynamic Random Access Memory) that is expected to rapidly replace conventional versions. Samples of the new device have been shipped out, and the world`s leading PC makers have confirmed that the reliability is excellent.

At 150MHz Samsung`s new device is the fastest 64M DRAM available; it will improve the performance of PCs it is used in by some 30% over the performance level possible with 100MHz devices. Samsung`s 64M synchronous DRAM is available in three configurations (x4, x8, x16), but the circuitry for each is the same. This has served to shorten the time needed to develop new devices and has alsosimplified the fabrication processes.

The market for the 64M synchronous DRAM is expected to be fully developed by 1997. Its application will extend to workstations, servers and mainframe computers that need a large memory capacity and high performance. It is also well suited for use in telecommunications hardware (ATM switching systems, etc.) andcan serve as the main memory of high-performance notebook PCs. Within one or two years, the 64M synchronous DRAM is expected to serve as the main memory device for regular desktop PCs.

Samsung Electronics already leads the 16M synchronous DRAM and 64M DRAM markets. The company will go into mass production of the 64M synchronous DRAM in the second half of 1996, giving Samsung Electronics a leading position in this new market as well.

Synchronous DRAMs currently available are mainly 16-megabit devices with speeds ranging betwteen 66MHz and 100MHz. By the year 2000, the synchronous DRAM isexpected to operate at speeds of between 250MHz and 500 MHz. Next year, synchronous versions will represent 20% of the DRAM market, or 20 million units. By1998, they are expected to make up at least half of the rapidly expanding 64MDRAM market, or 160 million units.

Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. It is the flagship company of the Samsung Group (US$84 billion).

Source: Corporate News : Superfast 64M Synchronous DRAM

Corporate News : SAMSUNG Starts Offshore Semiconductor Production in Suzhou, China

(SEOUL, Korea) - Samsung Electronics Co. (SEC) celebrated today the opening of its new US$100 million semiconductor assembly and test facility in the People`s Republic of China. Samsung Electronics (Suzhou) Semiconductor Co. (SESS) plant, located in Suzhou, was dedicated in a ceremony attended by over 500 dignitaries, including Jiangsu Province Vice-governor, Xiao Tang YANG; Samsung Electronics Co. President, Yoon-Woo LEE, and Samsung China Headquarters President, Yong CHUNG.

Samsung`s localization strategy emphasizes `produce where the market is.` SESS is the company`s first 100%-invested semiconductor plant outside Korea, and Samsung is now on its way to constructing a global production network. The Suzhou plant is build on a site of 100,000 m2 and has about 15,000 m2 in floor space. It has highly skilled work force and will enjoy strong product competitiveness. By the end of the year, the new facility will employ around 1,000 people.

The company invested about US$100 million to build the Suzhou plant, which will have an initial capacity to assembly 20,000 transistors and 20,000 non-memory ICs (Integrated Circuits) a month. For the near future, Samsung plans to atleast double production each year. The company also will aggressively invest in new offshore plants for memory devices when the market recovers.

The Chinese and Southeast Asian semiconductor markets are expected to developrapidly, and SESS is in an excellent position to be a leader in the region. In 1999, the Chinese semiconductor market is expected to count for 22.6% of theAsian market and 7% of the global semiconductor market. Samsung predicts thatthe annual average growth rate of the Chinese semiconductor market will be 26% untilt 1999.

Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunications & information systems, software tools & semiconductors. It is the flagship company of the Samsung Group (US$84 billion).

Samsung Electronics in China:

In December 1994 the Chinese and Korean governments agreed to let Samsung Electronics build the SESS plant in Suzhou. Permits for ground preparation and construction were granted in June 1995; ground was broken the next month and theplant was completed in just one year.

Samsung is taking aim at the Chinese electronics market, which has huge growth potential. The company plans to build electronics complexes here that will be similar in scale to its massive operations in Korea (at Suwon and Kiheung). Samsung Electronics now has six plants in Korea; two both in Suzhou and Tianjin, one in Shandong and one in Huizhou. These plants produce everything from semiconductors to finished consumer electronics and telecommunications hardware.

Source: Corporate News : SAMSUNG Starts Offshore Semiconductor Production in Suzhou, China

Corporate News : SAMSUNG Makes Major Inroads in the Chinese Appliance Market

The plant is located on a 214,500 sq. meter site Suzhou Complex, and Samsung will invest US$ 170 million in the operation by 1999.  Initial production to be refrigerators and microwave ovens ; washing machines and air conditioners to be added in 1997. Samsung expects sales in China to reach US$ 2.5 billion by 2000, making  the company one of the nation*s top 3 appliance makers.

Samsung Electronics Co. has been investing heavily since last year to break into the Chinese home appliances market.  Now, a local appliance plant has been completed and is expected to have a major impact on Samsung*s market position in China.  Over 500 workers as well as company and local government officials were on hand for the ceremony,  held on September 6 at Suzhou, to dedicate Suzhou Samsung Electronics Co. (SSEC).
       
This means that Samsung now has production facilities covering parts and finished goods at four different locations in China, including audio system, TV and VCR plants at Tianjin and Huizhou;  a semiconductor plant at Suzhou and a telephone switching system plant at Weihai.  Samsung is also building an integrated marketing system to cover all of China.

SSEC was established as a joint venture in February 1995 so that Samsung Electronics could become heavily involved in China*s appliance market.  The joint venture partners are Samsung Electronics (80%) and Suzhou Xiangxuehai Electric Corp. (20%).  The production complex is on a site of 33,000 square meters.

In its first year of operation, SSEC will produce 150,000 refrigerators and 100,000 microwave ovens.  This output will represent US$ 40 million in sales. In 1997 production will be expanded to include 300,000 refrigerators, 250,000 microwave ovens, 200,000 air conditioners and 50,000 washing machines a year.  With that expansion, annual sales are expected to reach US$ 150 million.

By the year 2000, the complex will be capable of turning otut 2 million refrigerators, 1.6 million microwave ovens, 1.7 million washing machines and 500,000 air conditioners annually.  Sales will soar to US$ 2.5 billion a year, making SSEC China*s third-largest appliance maker.

 Samsung Electronics needs to build up a system that ensures a stable supply of parts and components and keeps the finished goods competitive in the market. Therefore, subcontracted suppliers and separate plants for compressors, magnetrons and other key components will be set up in stages.  Local product planning and development capabilities will also be cultivated so that the entire operation, from R&D to sales, can be done in China.

Demand in the Chinese market is rapidly moving toward refrigerators, washing machines and other established appliance items that are high quality and large.  The demand for air conditioners and microwave ovens is just starting to take off, especially in China*s largest cities.  The SSEC complex at Suzhou is expected to play an important role in Samsung*s position in the Chinese appliance market.

Reference Data1.Suzhou Integrated Complex
  1)  Official name :  Suzhou Samsung Electronics Co.
  2)  J/V partner :  Suzhou Xiangxuehai Electric Corp.
  3)  Total investment : US$ 170 million ( over 5 years, *95-*99 )
  4)  Invested capital : US$ 42.5 million ( 80:20 equity, with SEC holding the major share )
  5)  Establishment : February 13, 1995
  6)  Workers : 1,050 ( including 20 from Korea )
  7)  Annual Production Plan

                 Refrigerators     MWO    W/M    A/C    Annual Sales         1996         150,000          100,000r          ---          ---          US$ 40 mil.            1997    300,000    250,000    50,000    50,000    US$ 150 mil.             2000     2 mil.     1.6 mil.     1.7 mil     500,000     US$ 2.5 bil.     

2. SEC Plants in China

           Location    Name    Products    Annual
Production     Operation
Startup            Suzhoucomplex          SSEC          refrigerators
     MWO          150,000
     100,000          Sep. 1996             Tianjin    TSEC    VCRs    600,000    Jun. 1993            Tianjin    TTSEC    CTVs    1.25 mil.    Jan. 1995            Huizhou    SEHZ    audio
     Systems    900,000     Jul. 1993             Weihai     SST    switching
     systems    330,000     Sep.1993            Suzhou     SSEC    transistors,IC
     assembly    40 mil.     Jul. 1996

Source: Corporate News : SAMSUNG Makes Major Inroads in the Chinese Appliance Market

Corporate News : Digital VOD ATM Set-top Box CommerciallyViable

.To provide a favorable position in the US video-on-demand (VOD) settop box market.
.Technology can also be applied to Korean digital cable TV business.

The race has been heating up among electronics companies to develop digital set-up boxes that can provide VOD services.  Samsung Electronics Co. has announced that it has come out with a digital asynchronous transfer mode (ATM) settop box (model name: SSD-200F).  

The SSD-200F is currently the only settop box that can be connected with commercial VOD service networks using ATM transmission hardware.  By developing the new device, SEC has secured a technology base for the VOD business and has acquired an advantageous position in the US VOD settop box market.  

The SSD-200F has been put to work in a test service system in the US that incorporates commercial ATM transmission hardware developed by BBT Co. of the US.  When this service begins full-scale operation, it will target 2 million subscribers, representing a US$ 1.5 billion settop box market.  As VOD services become more widespread in the US, the demand for settop boxes is expected to explode.  

ATM transmission hardware is capable of simultaneously sending a variety of data (video, audio, character, etc. ) and this hardware is becoming the standard for the VOD industry.   Most new transmission systems being built in advanced markets are using the ATM standard.  

ATM settop boxes are now being developed by Philips, Divicom, NEC and Hewlett-Packard, but Samsung is the first to develop an ATM set-up box that can be connected with the BBT optical transmission hardware now being tested for commercial application.  Moreover, Samsung*s SSD-200F can be used to provide digital cable TV service to the VOD service.  

Samsung Electronics is now focusing research efforts on the development of a multi-functional subscriber terminal that can handle such diverse function as digital broadcast stystems, the Internet, and digital video discs.  

 TERMINOLOGY
VOD (Video On Demand ) :
VOD is a new service by which subscribers can select what videos they want to watch at any time via their telephone line.  The on-line video they receive can be stopped during play, rewound or fast forwarded just like when using a VCR, so VOD service is far more convenient that the conventional video rental service.  
 
The VOD system digitizes video data into  0*s and 1*s at the telephone substation and transmits that data to the subscriber via the telephone line.  Optical cable is required to transmit the data fast enough to make the system practical.  
 
The telephone substation has video service hardware as well as a data base of digitized movies than can be called up for transmission to subscribers on request.  The video server not only transmits the video, but also calculates and charges the user fees.  

 ATM (Asynchronous Transfer Mode)  :  
The ATM switching system can transmit digital signals between the video server and the user at 155Mbps or faster.  Therefore, it has become the standard for VOD service.  

 Settop box :  
The settop box decompresses audio and video signals transmitted from the video server through the digital network to the home. It then sends those signals in their original form to the TV set.  

 MPEG-2 :  
The Moving Picture Experts Group designates names for different types of moving picture data compression technology. MPEG-2 will also be the standard for compressing DVDs, which are expected to make their market debut at the end of this year.

Source: Corporate News : Digital VOD ATM Set-top Box CommerciallyViable

Corporate News : SAMSUNG and Diba Partner to Deliver Internet TVs by Christmas

RIDGEFIELD PARK, NJ and MENLO PARK, Calif.

Samsung Electronics Co., Ltd. and Diba Inc. today announced a partnership to develop a new line of Internet-enabled televisions. Samsung Electronics, based in Korea, is one of the world's largest electronics company with $26 billion in revenue in 1995. Diba Inc., based in Menlo Park, California, is a leading technology provider for the Information Appliance market.

Samsung's Internet TV will use the Diba Application Foundation to support a wide range of Internet services, including browsing the World Wide Web and accessing electronic mail. Samsung's first product offering, a 29-inch Internet TV, will allow users to access information from the Internet with a push of a button on the remote control. In addition, a built-in electronic keyboard can be displayed on the TV screen and can be manipulated with the remote control for inputing and transmitting data, including electronic mail. An optional wireless keyboard is also available. Samsung's Internet TV features a built-in 33.6k bps modem for quick Web-content access and delivery.

Samsung and Diba plan to deliver Internet TVs to the Korean market for the 1996 Christmas retail season. Samsung will export Internet TVs to the US and Japan starting in 1997.

"Our new family of Internet TVs will allow consumers easy and fast access to the wealth of information offered by the Internet" says Y.H. Lee, director of research and development in Samsung's multimedia lab. "Diba's powerful software platform, combined with Samsung's system know-how, was critical in helping us quickly bring this important new product line to market."

"Diba's partnership with Samsung is an important milestone in our goal to put Information Appliances in every home," said Farid Dibachi, chairman of Diba. "We are excited by Samsung's vision and commitment to bringing the power of the Internet to people around the world who today can not atfford or master the technical complexity of personal computers. Samsung's strong manufacturing capabilities and worldwide distribution power, along with its recognized brand name, will contribute to successful delivery of products for an information hungry global market."

About Information Appliances

Information Appliances are a new class of consumer devices that combine the power of computers with the ease of use, convenience and affordability of traditional consumer appliances. Unlike today's PCs, which many consumers find overly complex to purchase, use and maintain, Information Appliances will offer average consumers a wide range of devices that will let them tap into the information age for the first time.

About Samsung

Samsung Electronics Corporation Ltd., one of the leading companies in the world, develops, manufactures and markets products ranging from semiconductors to computers to telecommunication systems. In addition, Samsung is a leading provider of home appliances to the consumer market. Samsung Electronics is the number one provider of D-RAM and the flagship company in the SAMSUNG GROUP which recorded $84 billion in 1995.

About Diba

Diba is a leading technology provider for the Information Appliance market place. Dedicated to making information more accessible to more people, Diba has created the hardware reference platform and software operating environment (the Diba Application Foundation) which it is licensing to consumer electronic companies and appliance manufacturers. Using Diba's technologies, these companies will be able to quickly and affordably create a wide range of Information Appliances for homes, schools and offices. Diba is located in Menlo Park, California and is privately owned and financed.

Source: Corporate News : SAMSUNG and Diba Partner to Deliver Internet TVs by Christmas

Corporate News : SAMSUNG Mass Producing Energy Efficient 64M DRAM

Samsung Electronics Co. (SEC) has completed development and begun mass production of a unique version of 64M DRAM that requires only half the power of other 64M DRAMs or 40% lower the power needed to run four 16M DRAMs. Samsung used 0.32-micron CMOS design technology to develop the super-energy-efficient device. The regular refresh cycle has been doubled in length, minimizing power consumption.

The new device can operate on only 3.3 volts. An `Extended Data Out` mode has been built in for maximum user convenience. The new 64M DRAM version also comes with a `Plug & Play` function, allowing easy installation of multi-chip modules.

The new device is ideal for use as the main memory in personal digital assistants, notebook PCs and other portable systems that require low-power-consuming components. Its use will also grow in desktop PCs, as demand increases for power-saving models in the interest of energy conservation and environmental protection.

Samsung Electronics has already sent out samples of its new device to notebook PC makers, and their evaluations have been completed. Mass production is scheduled to start up in October at 150,000 units a month, and the company plans to double monthly output to 300,000 units in 1997.

Many semiconductor makers are working on the development of super-power saving 64M DRAMs, but Samsung will be the first in the industry to go into mass production.

According to a June 1996 report by DataQuest, world demand for 64M DRAMs will be worth US$ 3.4 billion in 1996, US$ 13.6 billion in 1997 and US$ 3 billion in 1998, an annual growth rate of at least 500%.

1. DRAtM Comparisons

           Mode    Standard    EDO    Synchronous           Connected with CPU signals          independent signal       independent signal          unfied signal          processing speed    0-25MHz   50-60MHz    66-100MHz           design technology    -    small-scale changes in standard mode peripheral circuits    large-scale changes in peripheral circuits

Source: Corporate News : SAMSUNG Mass Producing Energy Efficient 64M DRAM

Corporate News : First PCS Terminals Arrive in The US

. Samsung to supply 1.7 million PCS terminals to Sprint.
. Exports of the world's smallest wireless data communications terminal to be promoted.
. Samsung to invest US$ 950 million in new product development and overseas operations buildup over the next 5 years.

 On September 20 Samsung Electronics Co. (SEC) announced that it had finalized an agreement to supply code division multiple access (CDMA) personal communications service (PCS) terminals to Sprint Spectrum L.P. of the US.  The announcememt was made at PCS shows  simultaneously held in Seoul and San Francisco.  The 3-year contract calls for Samsung to supply 300,000 units in 1997, 1 million units in 1998 and 400,000 units in 1999, for a total of 1.7 million units worth about US$ 600 million.  The agreed upon brand name will be Sprint-Samsung.

 Samsung Electronics assigned 40 researchers and spent about US$ 6.2 million to develop the supersmall (54mm x 146mm), superslim (22mm thick) and superlight (210g) PCS terminal.  It has the capability to access analog or digital systems (the same feature as current cellular phones) and can use the 1.9 G Hz radio frequency, which has been reserved in the US for personal communications services.

 Bear Stearns & Corp. , the US consulting company  specializing in telecommunications, expects a rapid surge in demand for PCS terminals in the US market.  Their prediction is 2.5 million units of the next-generation device in 1997, 6 million units in 1998, 8.5 million units in 1999 and 10 million units in 2000 (a total of 27 million units).

 Cellular Digital Packet Data (CDPD)
 Meanwhile, Samsung Electronics is first in the world to develop the cellular digital packet data (CDPD) system, a wireless data communications terminal that supports the Internet.  Samsung expects it can export large quantities of the CDPD terminals to the US (aiming at 42% of the population, or 150 million peoptle), Canada and Mexico.

 Some 20 researchers at Samsung Information Systems America (SISA), located in San Jose CA, developed the CDPD terminal unit at a cost of US$ 7.5 million.  It is 58 mm wide, 154 mm long, and 21.5 mm thick and weighs just 205 grams.  It uses a large LCD panel and can send or receive 64 characters ( 16/line x 4 lines ) of data at one time.  At the same time, it has all the functions of a regular cellular phone.

 Roaming agreements have already been finalized in the major US geographical areas among AT&T Wireless, Ameritech, GTE Mobilnet, and BANM in order to expand services nationwide.  By 1999, about 4.2 million people in the US are expected to be receiving CDPD wireless services.  To secure a leading position in this high growth market, Samsung is building a new plant at Kumi, Korea to exclusively mass-produce CDPD hardware.  Construction is scheduled for completion in November, allowing Samsung to start exports to the US.

 Starting with the US, Samsung will aggressively go after the world market for CDPD terminals.  Development of new models will be done in the US, the UK and Japan; offshore production facilities will be established in the UK, Mexico and China, and local sales networks will be opened in the US, Europe and Asia.  This global system, to be built up over the next 5 years, will require an investment of  US$ 950 million.  By 2001, the company expects to have sold 30 million units, worth US$ 3.4 billion, making Samsung one of the world*s top 3 suppliers of CDPD terminals.

REFERENCE DATA:

SPRINT SPECTRUM L.P.
 Sprint Spectrum L.P.:  Sprint, the largest PCS provider in the US, formed a consortium with Comcast Corp., Cox Communication, Inc., Tele-Communications,  Inc. (TCI) and Wirelessco L.P. in 1995 to take part in the bidding for rights to use the radio frequency designated for PCS.  The consortium paid US$ 2.11 billion to obtain the licenrses to serve 29 major US cities, representing a potential market of 190 million people (or 80% of the US population).  Commercial service is scheduled to start up at the end of 1996.  Sprint employs about 2,000 people and has 33 offices around the US.

DEFINITION OF CELLULAR DIGITAL PACKET DATA
CDPD refers  to a service for tranmitting non-audio data in packet units over a cellular network.  Adding CDPD services to existing cellular networks allows users to receive large quantities of digital data via wireless terminals.  This includes Internet access and the capability to send and receive E-mail messages, transmit files and run data searches on the Internet.  
 
Principal Data Communications Functions:
  E-MAIL :  Simple E-mail messages can be prepared and sent or received through the use of a terminal only.
  CDPD modem : Connect the terminal to a  notebook PC, and wireless Internet access is possible via the Internet Web Browser inside the notebook PC.
  Internet Web Browser : Even without linking up with a PC, the terminal can be used to search for information on the Internet by connecting with a server that supports Hand-held Device Markup Language (HDML).

Source: Corporate News : First PCS Terminals Arrive in The US

Corporate News : SAMSUNG Electronics Starts DVD Player Production

(SEOUL, Korea) - Samsung Electronics Co. (SEC) announced today that the company has completed development of a commercially viable Digital Video Disc (DVD) player. Samsung DVD player`s (model no. DVD-860) Korean market debut has been scheduled for November 1.

Year ago, Samsung`s DVD research and development team managed to develop the following key parts and technologies:

- DVD/CD Compatible Optical Pickup with Annular Mask Objective Lens, - DVD Disc with capacity to play 133 minutes of video, - High-Precision Deck mechanism, and - Variable Bit Rate (VBR) playback technique.

Furthermore, this year Samsung`s semiconductor division successfully developed four different kind of LSI (large scale integration) chip sets for DVD; playback, server, digital signal processor and AV decoder.

Global market for DVD players is expected to be just 400,000 units in 1996, since the new product is being introduced so late in the year. However, the annual market is forecast to grow rapidly, going from 2.9 million in 1997 to 3.6 million in 1998. According to the experts, some 12 million units will be sold in the world in 1999, and that figure will increase to at least 15 million a year by 2000.

Samsung believes that early introduction of DVD titles will be critical for determining how rapidly the new product become popular. Samsung Electronics is linking up with a fellow affiliate, Samsung Entertainment Group, to co-produce at least 10 DVD titles by the end of this year. Together the two companies plan to release more than 100 DVD titles in 1997 and to have at least 500 titles available on the market in the year 2000.

Samsung`s new DVD playter uses the MPEG 2 compression standard. It has over 420 lines of resolution, about twice as clear as the average VCR, and will come with a multi-channel Dolby AC-3 amplifier that delivers theater-quality sound.

The multi-aspect ratio enables Samsung`s DVD player to playback on TV screen with the conventional 4:3 horizontal-to-vertical ratio as well as on 16:9 wide-screen TV. A single DVD can play up to 133 minutes of video and accommodates up to eight different languages and written subtitles in as many as 32 languages.

Also on October 4, Samsung Electronics unveiled its DVD-ROM drive prototype, which represents the latest DVD technology. Samsung plans to have it commercialized by the end of this year and to have it replace existing CD-ROM drives in stages.

Next month, Samsung will begin selling a Home Theater System that includes a DVD player. Samsung has also incorporated its DVD player with TV and Laser Disc player. These new products are scheduled to come on the market next year.

The entire world has been waiting for the first DVD players to come out on the market. Toshiba, Matsushita Electric, and Pioneer are all reported to be launching their own versions of DVD player by the end of next month.

Samsung Electronics Company Ltd. (US$21 billion) is a world leader in the electronics, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripherals, display products, telecommunications & information systems, software tools and semiconductors. It is the flagship company of the Korean-based Samsung Group (US$87 billion).

PRODUCTS USING DVD

Source: Corporate News : SAMSUNG Electronics Starts DVD Player Production

Corporate News : SAMSUNG Electronics Invests $370 million in Telecommunications Complex

(SEOUL, South Korea) - Samsung Electronics Co. (SEC) announced that it completed a $370 million multimedia plant in Kumi, Korea, the second facility in Samsung`s 9.7 million square foot information and communication equipment manufacturing complex there.

The new 3.2 million square foot facility is Samsung`s latest step in its plan to become a top five global manufacturer of multimedia products and systems.

`Samsung recognizes multimedia technology as a key component of our global business strategy,` said Sun-Kwang Kim, senior manager of SEC Corporate Communications. `At Kumi, we expanded production capacity to strengthen our multimedia infrastructure and integrated operations to build synergy among the technologies that compose multimedia products.`

Initial production at Kumi Plant II includes communications goods such as handheld phones (HHPs) and pagers, and office products such as printers, hard disk drives (HDDs) and facsimile machines. Samsung projects 1996 output at the new facility to total US$1.6 billion and combined output at the complex to total US$4.4 billion.

Samsung Electronics will invest an additional $247 million by 1999 to manufacture personal digital assistants (PDAs) and increase production of HHPs until annual output grows from eight million sets in 1996 to 30 million sets in 1999. With these additional products, Samsung projects the new facility will produce US$ 3.7 billion by 1998 and combined output at the complex will total approximately US$7.7 billion in 1998.

Expanded production capacity within the complex enables Kumi Plant I to specialize in telecommunications network hardware, such as switching systems (including cellular systems and private exchanges) and optical fiber cable. Samsung will continue to specialize domestic production facilities; for example, it will dedicate the Stuwon complex to next-generation multimedia products and systems; plants at Kiheung and Onyang to semiconductors; and the Kwangju complex to home appliances.

Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, display products, software tools & semiconductors.

Source: Corporate News : SAMSUNG Electronics Invests $370 million in Telecommunications Complex

Corporate News : SAMSUNG Electronics Opens up The Gigabit Generation - The World`s First 1G DRAM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) officially announced today the successful development of a fully working die of 1-gigabit dynamic random access memory (DRAM). Samsung's 1G DRAM, the first gigabit DRAM in the world, has 1,074,000,000 fully working cells. The actual chip can store an amount of information equivalent to over 8,000newspaper pages, 160 books (320,000 two-hundred-word pages), 400 still pictures or 16 hours of audio data.

In a press conference at the company`s Seoul headquarters, Y.W. Lee, President, Semiconductor Business, said that `the 1-gigabit DRAM is expected to play a key role in HDTV (high definition TV) and multimedia products of the future.` Samsung's 1G DRAM adopted high performance 0.18-micron design rules and CMOS process technology suitable for mass producing super-fast, ultra-large-scale integrated circuits with high speed and very low power consumption - basic requirements for next generation portable multimedia products.

In addition to its high density, the 1G DRAM has a power-conserving, low voltage design that accepts voltage sources that range from 1.8V to 2.0V. The new device achieves an operating speed of 30ns (nano seconds) by applying Multi-Bank Synchronous structure in its design. New Redundancy technology was also utilized to improve the yield ratios at mass manufacturing.

Samsung's high density, high speed and low power consumption 1G DRAMs will be first used on future generation PCs and workstations. It will also find its way to other products that require the capability to rapidly process vast amounts of data, such as, video conference systems with interpretation ability, medical systems, satellite telecommunications, personal digital assistants, HDTV, 3-D graphics and other future digital multimedia products.

Samsung Electronics invested 220 billion Won (roughly US$ 272 million) to the 1G DRAM project, employing 120 key researchers for 2 years 5 months. In August 1992, Samstung was the first company to complete the development of a 64M DRAM chip, and just two years later, the company did the same with a 256M DRAM. The latest development, 1G DRAM,reaffirms Samsung's leading technological position in the memory market.

Samsung Electronics expects to lead its rivals for at least 12 months in the development of the 1G DRAM. `We expect to remain in the lead of the world memory product market at least until early in the next century,` said Y.W. Lee. The new device will be commercially available around the turn of the century, with full scale production forecast for around 2005. In addition to being a technology leader, Samsung Electronics also holds the largest market share of the world`s memory market, 15% in 1995. Samsung DRAMs are clearly the world`s number one choice in computer memory.

Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, display products, software tools & semiconductors.

Source: Corporate News : SAMSUNG Electronics Opens up The Gigabit Generation - The World`s First 1G DRAM

Corporate News : SAMSUNG Introduces 500MHz Alpha 21164 Microprocessor

(SEOUL, Korea and SAN JOSE, Calif., United States) - Samsung Electronics Co.,Ltd. today announced successful fabrication of the Alpha 21164 microprocessor. The parts are fullycompatible with Digital Equipment Corporation`s Alpha 21164 product family which is currently inproduction. Samsung will demo an Alpha NT workstation in their booth #L2412 at Fall COMDEX 1996. General sampling will begin in January `97 with speeds ranging from 366 MHz to 500MHz.

The 64-bit Alpha 21164 microprocessor is the first product coming out of the Digital/SamsungAlpha alliance agreement which was announced in June 1996. The agreement licensed Samsung as an alternate source manufacturer of current and future implementations of Digital`s high performance Alpha microprocessors. In addition, the agreement granted Samsung a license to market, sell and distribute Alpha microprocessors worldwide.

One of the industry`s leading manufacturers of electronic components and systems, Samsung is well equipped to deliver Alpha technology to the mainstream Windows NT market,` said Ed Caldwell, vice president, Digital Semiconductor. `The availability of the Alpha 21164 microprocessor from Samsung will help bring Alpha performance, Windows compatibility, and price/performance advantage to a great and growing number of PC power users.

The Alpha 21164 family delivers a compelling value proposition for Microsoft Windows NT-baseddesktop and server market segments by combining the highest native performance with seamlessWindows compatibility. Digital`s FX!32 translation software provides Alpha users the convenience ofrunning any off the shelf, shrink-wrapped x86 WIN32 applications.

Platform Environment
Multimedia content producers are demanding fast response times from high performance platformsto improve content creation efficiency. At the same time, today`s consumers are demanding a transition from static 2-D computing to the realism of 3-D graphics, surround sound and futll motion video.

The processor-independent Windows NT operating system in conjunction with the highestperformance Alpha processor, delivering peak execution rates of up to 2 BIPS, will help enable this new multimedia, content-rich world of visual, commented D. J. Chin, Executive Vice President andGeneral Manager at Samsung.

Alpha, The Performance Leader
The high-end Alpha 21164-500 delivers an estimated 15.4 SPECint95 and 21.1 SPECfp95, while thelow-end Alpha 21164-366 delivers an estimated 11.3 SPECint95 and 15.4 SPECfp95, making them the industry`s highest performance microprocessors for both integer and floating point applications.Applications such as video conferencing, 3-D modeling, CAD, video editing, multimedia authoring,image rendering and animation will see a significant boost in performance when run on Alpha 21164processor-based systems. Furthermore, the high performance Alpha 21164 products have host baseddigital video disk(DVD) playback capability. This capability can lead to significant saving in the system price of DVD enabled desktops since the Alpha eliminates the need for an expensive accelerator add-in card.

Complete Windows Compatibility
Windows compatibility is assured through Alpha`s unique Digital FX!32 translation technology. Digital FX!32 will allow transparent access to all x86 32-bit Windows appellations and will enable them to run seamlessly on Alpha platforms at performances compatible to or higher than the x86 platform. The Digital FX!32 is available free of charge to all Alpha users. Support is provided through the Insignia emulator solution resident within Windows NT.

Alpha system users will be able to unleash the full power of this product family and realizeunsurpassed performance when using the vast and growing library of native Windows NT applications. More than 1600 Alpha native Win32 applications have already been ported, with another 1000 ports underway. A wide range orf natively ported software, which can take advantage of the full performance attributes of the Alpha 21164 family of products, is available for server, personal productivity, electronic publishing, Internet client/server and multimedia content creation applications.

Popular server applications available include Microsoft`s BackOffice, Lotus Notes, CA-Unicenter, SAP and Oracle. Engineering and content creation applications such as AutoCAD, ProEngineer, 3D Studios, Lightwave, Softimage and Elastic Reality are also available. Coverage in the personal productivity area include popular titles such as Microsoft Word, Microsoft Excel and Netscape Navigator.

Pricing and Availability

Source: Corporate News : SAMSUNG Introduces 500MHz Alpha 21164 Microprocessor

Corporate News : SAMSUNG Electronics Opens Up a Paging System in Shanghai

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) announced today that it has completed a turnkey project of a paging system covering the city of Shanghai, PR China. The paging system, delivered to Shanghai Guomai Communications Co., Ltd., has a capacity to handle 1.2 million subscribers. The system was formally opened at a ceremony attended by over 200 dignitaries on November 26. Other companies bidding for the project were Motorola Inc. and Glenayre Technologies Inc. (US-based companies).

Earlier this year (April 4th) Samsung Electronics signed a paging system contract with Yunnan Post & Telegraph Administration Bureau. The agreement calls for supplying a pager system that will serve the entire Yunnan province.

Samsung Electronics will supply US$25 million worth hardware over a 3-year period, including 110 paging systems each with the capacity to handle 1 million subscribers as well as 500 base stations, audio mailboxes, and transceivers. The turnkey project includes supply, installation and support services.

This year, no more than 30 million people in China had pager access. That figure is expected to increase to 260 million people (or 20% of the population) by the year 2000. Therefore, demand for paging systems with the capacity to handle over 1 million subscribers is set to take off in the country`s numerous tensely populated cities. With the recent paging system delivery, Samsung stands in good position to capture a major share of this world`s largest market.

Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87 billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, dtisplay products, software tools & semiconductors.

Source: Corporate News : SAMSUNG Electronics Opens Up a Paging System in Shanghai

Corporate News : SAMSUNG in GMPCS Business

. Samsung signs portable terminal contract
. Plans call for GMPCS operation and terminal sales to begin in 2000.
. Samsung to gain advantage in hand-held phones and satellite broadcasting.

SEOUL, Korea - Samsung Electronics Co., Ltd. (SEC) has made a move to become fully involved in the Global Mobile Personal Communications by Satellite (GMPCS) business, a system that allows linking people anytime, anywhere on the planet via intermediate circuit orbit (ICO) satellites. Earlier this month (November 19), Samsung Electronics signed a contract to supply GMPCS handsets to ICO Global Communications Ltd. of the UK.

Samsung first got into GMPCS business in January 1995 when the company formed ICO Korea consortium together with Korea Telecom and Shinsegi Telecom Inc. The new agreement is a chance for Samsung to further solidify its position as a leader in next-generation mobile communications.

By utilizing its state-of-the-art CDMA (code division multiple access) technology know-how, Samsung Electronics will be developing hand-held GMPCS terminals. The new terminals will be dual mode, capable of working with both satellite and GSM/CDMA cellular networks. The company plans to complete development of first GMPCS terminals in 1998 and production will take place in Korea and Samsung Wynyard Park, an electronics complex located in the UK. Terminal sales are expected to start in the year 2000 when full commercial service is projected to start.

Unlike the communications satellites currently in operation, GMPCS systems, most of them are scheduled to come into operation within the next five years, will make use of a group of non-geostationary satellites moving around the Earth in low or medium orbit, transferring signals to earth stations or between each other. They could offer users a way to make phone calls, send fax and even transfer multimedia data from and to anywhere in the world, including remote areas or parts of tthe world with poor fixed line telecommunications infrastructure.

GMPCS is expected to be widely used. Potential customers and applications include cellular phone users, businessmen, information-related institutes, transport companies, small ships, coastal navigation users, short distance plane flights, emergency rescue, general travelers, and geographical regions without basic telecommunications facilities and cellular systems facilities.

ABOUT GMPCS
GMPCS is a satellite-based mobile communications system designed primarily to provide services to hand held phones. The system will offer digital voice, data, facsimile, and a suite of messaging services anywhere in the intended environments world-wide.

The basic terminal will be a hand-held device, similar in size, weight and design to current cellular units. These hand-held units will be dual mode, capable of working with both satellite and cellular/PCS networks. Other terminal types are expected to include dedicated data, car, commercial vehicle, maritime, aeronautical as well as semi-fixed and supervisory control and data acquisition units.

The ICO`s GMPCS system will comprise ten operational satellites and two in-orbit spares operating in intermediate circular orbit at an altitude of 10,355 km. Divided equally between two orthogonal planes, each 45 degrees to the equator, these will provide complete, continuous overlapping coverage of the earth's surface. The first launch is scheduled for 1998.

Satellites will communicate with ground networks through ICO's own network -the ICON ET. This will consist of twelve earth stations or satellite access nodes (SANs) located around the globe. The SANs will provide the primary interface with the ICO satellites for routing traffic and maintaining certain customer data. The SANs will also link with gateways that will serve as the primary interface with public switched
telephone, mobile rand data networks.

ABOUT ICO
ICO Global Communications (ICO) was established in January 1995 as a private company to provide satellite-enabled personal mobile global communications services. The company will commence full commercial service in the year 2000.
 
The company is registered in multiple locations as a legal entity including England. It employs 150 people world-wide from 24 different nationalities. ICO`s capitalization to date is US$ 1.5 billion, raised from share subscription from international public and private organizations. It currently has 47 investors, comprising telecommunications and technology companies from 44 countries world-wide as well as INMARSAT,
COMSAT and Hughes.

ABOUT SAMSUNG
Samsung Electronics Company, Ltd. (SEC), a $21 billion flagship company of the $87  billion Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures and markets telecommunications & information systems, audio and video products, household electronics goods, computers & peripheral products, display products, software tools & semiconductors.

Source: Corporate News : SAMSUNG in GMPCS Business

Corporate News : SAMSUNG Donates $500,000 to United Nation`s Centre for Human Rights

(SEOUL, Korea) - The Government of the Republic of Korea, in collaboration with the Samsung Group, has made a donation in cash and Kind of US$500,000 to the United Nations High Commissioner for Human Rights/Centre for Human Rights.

The Korean contribution will be used for the computerisation programme. Of the total amount US$400,000 in Kind will be used for personal computers, communication and peripheral equipment. The remaining US$100,000 cash will cover the required training, maintenance and the Programme Support Costs.

The Permanent Representative of Korea, Ambassador Joung Yung Sun and High Commissioner for Human Rights, Jose Ayala-Lasso, formalized the agreement on 2 December at 4:30 p.m. at an official ceremony which took place in the High Commissioner`s office in Geneva, Switzerland.

The Korean donation reflects the country`s commitment to international efforts to promote the cause of universal human rights. It will also contribute to the ongoing process of restructuring the Centre for Human Rights with the aim of increasing the efficiency and effectiveness of the Centre.

Samsung Group believes that fully realising the role of a good corporate citizen, contributing  to society through business activities and social development, is the only way a 21st century company can earn the public's trust and social consent. Samsung does so with programs for the environment, customers, employees; with quality controls, investments, contributions; with education, medical advances, disaster relief; with volunteer work, care for our communities, sports. For more information, visit Samsung Group`s revised web site at http://www.samsung.com

Source: Corporate News : SAMSUNG Donates $500,000 to United Nation`s Centre for Human Rights

Corporate News : SAMSUNG Develops 5.0-gigabyte Hard Disk Drive

.One disk can store the equivalent of 106,000 standard newspaper pages.
.Three models with recording density ranging from 1.67 to 5.0 gigabytes.
.Transmission speed is 33.3 MB/sec.

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) recently unveiled its latest industry leading high-density hard disk drives (HDD) with recording densities  ranging from 1.67 to 5.0 gigabytes. PCs are increasingly operating in a "memory-hungry" multimedia environment, so research efforts at Samsung have been stepped up to expand memory capacity.
Samsung Electronics put some 50 researchers to work on a US$6 million, seven month project to develop a hard disk drive with 1.67 gigabytes of memory on a single disk - the densest memory yet achieved anywhere. The new device will be on the market in the first quarter of 1997.
The research project resulted in three hard disk drive versions: a 1-disk unit with 1.67 gigabyte capacity, a 2-disk unit with 3.2 gigabytes of memory and a 3-disk unit totaling 5.0 gigabytes. A single disk can store the equivalent of approximately 106,000 standard English language newspaper pages of data - nearly seven years worth of newspapers (based on 42 pages/day).
Samsung's new hard disk drives transmit data at 33.3 megabytes (or 106.5 still frames of video data) per second. It can show full screen video, instead of the half screen performance of most multimedia PCs. A super-fast spindle motor transmits data fast enough to support full motion picture video.
A sophisticated Magnetic Read head and Super Extended Partial Response For Maximum Likelihood (E2PR4ML) signal processing increases track recording density 48% over other products, from 5,400 to at least 8,000 tracks per inch. High precision servo technology is applied to strengthen the sound and overcome flaws in the head output speed resulting from the improved recording density. A single 3.5" disk can store 5,344 still pictures or 204 hours eof audio data.
This kind of high-performance hard disk drive is expected to lead the world market in the second half of 1997, as multimedia PCs come out with stronger audio/video functions that can store DVD data.

Samsung Electronics first marketed 40MB hard disk drive in 1989. To narrow the technology gap with the competition, the company expanded its research force, set up a hard disk drive research laboratory in Silicon Valley (US) and built up two plants in Korea (Kumi and Suwon). With this latest hard disk drive, Samsung Electronics is believed to be at least a couple of months ahead of its competition.
Samsung's state-of-the-art plant in Kumi has four automated production lines and four semi-automated production lines with an annual capacity of 6.5 million hard disk drives. That capacity will be expanded to 27 million units by 2000 and to 31 million units the next year, representing an estimated 11% of the world market and making Samsung Electronics the world's fourth largest maker of this key PC component.  
Next year, high-performance hard disk drivers will commonly have disks with a capacity in excess of 1 gigabyte. The world market for hard disk drives is estimated at 120 million units in 1996, 140 million units in 1997, 170 million units in 1998, 200 million units in 1999 and 240 million units in 2000 - an annual growth of 21%.

Source: Corporate News : SAMSUNG Develops 5.0-gigabyte Hard Disk Drive

Corporate News : SAMSUNG to Market PC with DVD-ROM

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) invested some US$10 million and the efforts of around 60 researchers to develop a Digital Video Disk (DVD) Read Only Memory (ROM) drive (model number SDR-130). DVD has seven times the memory capacity of a regular CD-ROM.

Samsung has now installed the device in a personal computer, along with a MPEG2 (compression) and AC-3 (DolbyTM surround sound) decoder cards to provide the full screen picture and sound quality found in movie theater. Other built-in features include a PentiumTM 166MHz CPU, 32 megabytes of basic memory, a 3.2-gigabyte hard disk drive, a 36.6Kbps fax modem and a 64-bit graphics card.

Wide screen compression is included, so the user can play DVD titles in the conventional 4:3 (horizontal-to-vertical ratio) or 16:9 wide screen. The sound track can be played in up to eight different languages, and on-screen subtitles can be made in as many as 32 different languages.

Industry watchers predict that the DVD-ROM will soon replace the CD-ROM in multimedia PCs. By the second half of 1997, the proliferation of DVD-ROMs and development of MPEG2 software are expected to bring prices down enough that the DVD-ROM PC will become commonplace, and competition among companies making the products will be very severe. Samsung's multimedia PC (model name: Magic Station #M555D) will go on sale in Korea in January 1997. Exports will start few  months later. In Korea, Samsung expects to sell about 100,000 units in 1997.

Samsung Electronics recently commercialized its own DVD player, and now having a DVD-ROM PC of its own, is ready to compete head to head with its Japanese and American rivals.

Samsung Electronics Company Ltd., a US$21 billion company ofe the US$ 87 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

SDR-130 Main Features and Specifications:
Data transmission Rate   DVD-ROM: 1385KB/sec (1X) CD-ROM: 1200KB/sec (8X)   transmission Mode   PIO mode 3   Access Time   DVD-ROM: 200 ms CD-ROM: 150 ms   MTBF   125,000 Power on Hour   Error Rate   10E-9(ECC OFF), 10E-12(ECC ON)   Buffer Size   512 KB   Loading Type   Motorized tray   Interface   ATAPI   Formats Supported   DVD-ROM, Video-DVD Ready, CD-DA, CD-ROM, CD+, Multisession Photo CD, CD-I, CD-G, CD-ROM XA, Video CD and CD-I/DV

Source: Corporate News : SAMSUNG to Market PC with DVD-ROM

Corporate News : SAMSUNG to Ship First CDMA Hand-held Phones

. Hutchison Telecom of Hong Kong to buy 40,000 CDMA terminals.. Samsung's first move into overseas terminal market since its export of CDMA systems.. The foundation has been laid for access to China, the world's largest market.SEOUL, Korea - Samsung Electronics Co., Ltd. (SEC) has finalized an agreement with Hutchison Telecommunications (Hong Kong) Ltd. to export 20,000 CDMA hand-held phones (model no. SCH-100S). A second contract for an additional 20,000 units (model no. SCH-200F) is under negotiation and will be signed by the end of this year. The two deals together are valued at US$20 million and the first shipment is scheduled to take place in the first quarter of 1997.Samsung's first export of CDMA systems began with a shipment to Russia in February 1996. The current project is the first-ever export of CDMA terminals by a Korean company, evidence of Korea's growing technological lead in this area. The contract will also help Samsung Electronics to penetrate China, one of the world's fastest growing telecommunications market.The Hong Kong digital hand-held phone market has been dominated by the GSM standard, but CDMA is quickly gaining popularity for its outstanding service quality. In Hong Kong, CDMA service began with the installation of CDMA systems by Motorola Inc. and Hutchison Telecom's purchase of Qualcomm Inc.'s terminals in September. For its next deal, Hutchinson chose Samsung terminals, with better functions and lighter weight than the Qualcomm models. Samsung Electronics Company Ltd., a US$21 billion company of the US$ 87 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide. For more information on our CDMA products, please visit oure web site at http://www.samsungelectronics.com

Source: Corporate News : SAMSUNG to Ship First CDMA Hand-held Phones

Corporate News : SAMSUNG Group Names Jong-Yong Yun New President and CEO of SAMSUNG Electronics

Jong-Yong Yun, 52, has been President of Samsung Japan Corporation in Tokyo since November 1995. Prior to 1995, he held positions of increasing responsibility at Samsung, including President of Samsung Display Devices Co., Ltd. (1993-94), President of Samsung Electro-Mechanics Co., Ltd. (1992-93) and President of Consumer Electronics Division of Samsung Electronics Co., Ltd. (1992). Mr. Yun joined Samsung Group in 1966 and Samsung Electronics in 1969, the year when the company was established.  

Mr. Yun holds a Bachelor of Science degree in Electrical Engineering from Seoul National University, Korea. He has also completed a Senior Executive program at MIT's (Massachusetts Institute of Technology) Sloan School of Management in 1988.

Kwang-Ho Kim, 56, was promoted to Chairman (from Vice Chairman) and appointed to head Samsung's North American operations. Mr. Kim will also concentrate on his position as Chairman of the Board of AST Research Inc. in order to achieve full potential of the two companies' strategic alliance.

In addition to Jong-Yong Yun and Kwang-Ho Kim, thirty-two other Samsung Group executives were reshuffled or promoted today. Jin-Ku Kang will continue with Samsung Electronics Co., Ltd. as a Chairman Emeritus.

Samsung Electronics Company Ltd., a US$21 billion company of the US$ 87 billion Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Source: Corporate News : SAMSUNG Group Names Jong-Yong Yun New President and CEO of SAMSUNG Electronics

Corporate News : SAMSUNG Commercializes CD-R Compatible DVD Pickup

.First single-lens version.
.Decisive technology for marketing DVD-ROM.
.Mass production to begin in February 1997.

(SEOUL, Korea) - Samsung Electronics Co., Ltd. (SEC) has recently commerciali zed a backward compatible optical DVD pickup which can also read compact discs (CDs), and CD-recordable (CD-R) discs. While CD-R discs are spreading worldwide, attention has lately focused on DVD-ROM which will be the next-generation optica l memory device used in PCs. The DVD-ROM drive market is expected to emerge worldwide next year, but the success or failure of the product hinges on the capability to playback CD-R discs. With so much at stake, Samsung's commercialization of the new pickup is very important.

Samsung engineers added a holographic optical element and 780nm wavelength laser diode to the company's unique annular masked single-lens pickup, and thus succeeded in reading CD-R as well as DVD and CD discs with a single optical pickup.
The device has many advantages in addition to its improved functions. The cost increase is small; the architecture is simple and assembly is easy, facilitating miniaturization. Optical efficiency is high, so this technology can be adapted for DVD-RAM as well. In fact, it can be used with virtually all optical recording and playback systems.

To date, no company has commercialized an optical pickup that can playback both DVD and CD-R discs. The currently available DVD pickups that can playback compact discs have various approaches to the task, but they all use laser diodes with the DVD standard 650nm wavelength as the light source. CD-R discs only respond to 780nm wavelength and current DVD pickups cannot be used to playback CD-R discs.
In October several leading companies simultaneously completed development of commercially viable DVD-Video players. Samsung Electronics has put its version on the market in November. Now, Samsung haes managed to be first in developing a DVD/CD optical pickup that playbacks even CD-R discs, solidifying the company'sposition in DVD pickup technology.Five patents are pending for this latest technology, and Samsung Electronicsalready has 11 patents for its annular mask format. The competitiveness of Samsung's DVD products has been improved. Mass production of the new pickup is scheduled to begin next February, by which time the function of the actuator component will be greatly improved. The pickup will be adaptable to CD-ROM drivers that operate at 16X speed or faster.Samsung Electronics Company Ltd., a US$21 billion flagship company of US$87 billion, Korean-based Samsung Group, is a world leader in the electronics sector, with operations in more than 60 countries.  The company develops, manufacturesand markets audio and video products, household electronics goods, computers and peripheral products, display products, telecommunications and informative systems, software tools and semiconductors.

CD-recordable (CD-R):
A CD-ROM format, with 650 megabytes of memory, that enables you to record data onto compact discs so that  regular CD-ROM drives can read it. With a CD-R drive, you can record data onto a recordable disc on different occasions, known toexperts as multiple sessions. As PCs become multimedia capable, they have rapidly become a popular storage medium around the world.

DVD Variations:
Officially, DVD does not stand for anything; it is simply the name adopted for a family of related optical disc formats. Five variations of DVD are introduced below:

.DVD-ROM: a high capacity data storage medium, similar to CD-ROM;
.DVD-Video: a specific application of DVD designed to deliver (mainly) linear motion picture content;
.DVD-Audio: a specific application of DVD designed for audio-only uses (similar to CD-Audio);
.DVD-R (Recordable): a variatio

The basic capabilities that DVD-ROM brings are a large storage capacity, from 4.7 gigabytes (single layer single sided) to 17 gigabytes (dual layer double sided); a fast transfer rate; and the potential for faster access speed and layerto layer access jumps.The spin speed of the single layer disc is a constant linear velocity of 3.49 meters/ second, slower than today's multi-speed CD-ROM drives. The user data read rate is 11.08 Mb/s (Megabits per second) with an audio/video media payload of 9.8 Mb/s or 1.225 MB/s (about equal to an 8X CD-ROM). The difference is due to a shorter wavelength laser (650 nanometers) and denser pits, which are as small as 0.40 micrometers for single layer discs, 10% bigger if double layer is used;and the track pitch is only 0.74 micrometers.

Source: Corporate News : SAMSUNG Commercializes CD-R Compatible DVD Pickup

Corporate News : SAMSUNG Breaks Ground for 3rd TFT-LCD Line

Seoul, Korea, January 6, 1997 : Samsung Electronics Co., Ltd. (SEC) has been a ggressively pursuing the development of its thin-film-transistor liquid crystal display (TFT-LCD) business. To be a future market leader in TFT-LCDs, the company has recently started to construct a next-generation production facility at Cheonan, Korea.

Investment in the new facility will total around US$900 million over a two-year period. Samsungs third TFT-LCD production line, scheduled for startup in mid-1998, wi ll be capable of handling thirty thousand (30,000) 600x720mm glass substrates a month. This new line will be in addition to Samsung's existing TFT-LCD productio n lines for the 2nd-generation 370x470mm glass substrates and the 3rd-generation 550x650mm glass substrates at Kiheung, Korea.

Samsung Electronics will be the first in the industry to adopt the 600x720mm size, which allows the company to produce six 13.3-inch Extended Graphics Array (XGA - 1,024x760xRGB 2.36 million pixels) panels for notebook PCs from a single glass substrate.

This size also makes possible the production of six 13.3-inch S uper Extended Graphics Array (SXGA - 1,280x1,024xRGB 3.93 million pixels) panels or four 17.1-inch SXGA panels for monitors from each glass substrate.

Samsung selected the 600x720mm size because the demand for 13.3-inch XGA scre ens used on high performance notebook computers is increasing rapidly. At the sa me time, the company has the capability to turn out wide viewing angle, bright, high contrast, and low power consumption 13.3-inch SXGA panels (used to replace 15-inch cathode ray tube monitors) and 17.1-inch SXGA panels (which will replace 20-inch CRT monitors).

Production equipment designed for 550x650mm glass substrates, which has been proven to be stable in production, can be altered to accommodate the new 600x720 mm glass substrates. Therefore, the new glass substrate size has been recommende d as the next standard for the production lines used by members of the US Displa y Consortium (USDC). The 650x830mm size has also been discussed as the one to su cceed 550x650mm glass substrates, but that size has yet to be proven stable in a ctual production. Nine 12.1-inch panels can be made from 650x830mm size glass su bstrate. In addition, 1x1m glass substrate has been suggested, but more time is needed to make this one commercially viable.

Samsung's announced investment in its next production line is expected to hav e a profound effect on determining how other players in the TFT-LCD industry inv est. This is because the size of the glass substrate has a major impact on the s uccess or failure of the operation. Deciding the size is based on accurately ana lyzing and predicting target markets and infrastructure (such as the capability of production facilities to adapt to future markets and materials used in TFT-LC D components). Samsung Electronics has recommended a glass substrate size center ed on market forces, which is seen as an inducement for other makers to adopt th is size as their standard.

The Samsung Group's involvement in semiconductors has been a springboard for entry into the TFT-LCD business. Samsung Display Devices Co. supplies the color filters; Samsung Corning Co. provides the glass substrates and Samsung Electroni cs makes the driver ICs. This synergy results in much greater competitiveness th an other companies involved in TFT-LCDs.

Samsung Electronics' monthly TFT-LCD output is worth more than US$40 million, and TFT-LCD sales in 1997 are projected to be far in excess of US$300 million. Samsung is expanding its supply of TFT-LCDs to leading computer makers such as T oshiba, IBM, and Apple. If the company's growth trend continues at the current p ace, annual TFT-LCD sales by 2001 will be over US$2 billion, making Samsung one of the world's top makers.

The world TFT-LCD market in 1996 was US$6.5 billion and is expected to jump t o US$10 billion in 1997. As TFT-LCDs replace CRTs in desktop monitors, annual sa les are predicted to reach US$20 billion by the year 2000. Demand for TFT-LCDs c urrently is some 30 higher than supply, and materials are very hard to find.

Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billio n (95) Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, s emiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Background Data:

Glass Substrate Size and Number of Panels:

Substrate:10.4"11.3"12.1"13.3"14.1"17"370x470mm422221 550x650mm666442 600x720mm866644

Note: 5:4 aspect ratio, Unit:

panels TFT-LCD Panel Price History

Source: Corporate News : SAMSUNG Breaks Ground for 3rd TFT-LCD Line

Corporate News : SAMSUNG Receives Ten Innovations `97 Awards

Innovations awards showcase exceptionally designed and engineered consumer electronics hardware.

Las Vegas, USA, January 9, 1997: Samsung Electronics America, Inc. is the proud recipient of ten Innovations `97 Awards, presented by the Consumer Electronics Manufacturers Association (CEMA), devised to showcase exceptionally designed and engineered consumer electronics hardware. The award-winning products are on display at the 1997 International Winter Consumer Electronics Show (CES) booth #20957, January 9-12, at the Las Vegas Convention Center.

John Garrison, Senior Vice President of Sales and Marketing, Samsung Electronics America, said, `It is a great honor to be recognized by our colleagues in the electronics industry. Each year, Samsung focuses on producing cutting-edge products, and with the presentation of the 1997 Innovations awards, the CEMA has confirmed the impact of our efforts.`

Over the past seven years, 37 of Samsung`s original products have been recognized by Innovations. Among products receiving awards this year are Samsung`s MC6566W Convection/Microwave Oven, MW8564W Full Size Microwave Oven, FX4200 Plain Paper Facsimile Machine, VR8956 Hi-Fi 4-Head VCR, SCH966 Hi-8 Camcorder, DVD705 DVDplayer, GXE1395 GXTV 13` Video Game Monitor, TXE2759 CompacTheatre 27` Ultra Flat Screen Color Television, SENS810 Multimedia Notebook, and SyncMaster 17Glsi Color Monitor.

Innovations is the most recognized awards program in the consumer electronics industry, endorsed by the Industrial Design Society of America and it is sponsored and produced by the Consumer Electronics Manufacturers Association (CEMA), a sector of the Electronic Industries Association in the USA.

Samsung Electronics Company Ltd., a US$ 21 billion flagship company of US$87 billion Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors. Samsung Electronics America, Inc. is a fully owned subsidiary of Samsung Electronics Co., Ltd.

Source: Corporate News : SAMSUNG Receives Ten Innovations `97 Awards

Corporate News : Smallest and Lightest CDMA PCS Handset on the Market Introduced by SAMSUNG

RICHARDSON, Texas--January 14, 1997--At the Consumer Electronics Show, Samsung Telecommunications America, Inc. (STA) introduced its CDMA PCS handset, the SCH-1011, and dual-mode CDMA Cellular handset, the SCH-110. The SCH-1011 is the smallest, lightest, and most compact CDMA PCS handset on the market, providing excellent voice quality and a full range of functions and options. This announcement from a leading provider of wireless communications underscores Samsung's commitment to CDMA solutions.

"Samsung's CDMA technology and experience, coupled with marketing expertise here at Samsung Telecommunications America's headquarters in Dallas, should give us a leading edge in the North American market," said Mr. Jeong Han Kim, President, STA. "We are committed to servicing this market by providing users with highly reliable, fully-featured and user-friendly CDMA products," he concluded.

User-friendly features include a unique menu-driven interface for easy access to functions like messaging and memory. Other features include caller ID, call timer, voice privacy, call restriction, power save mode, last number redial (up to 10 numbers), auto-lock, memory storage up to 100 numbers, SMS-Short Message Service, a large 3 line display for twelve characters per line plus 2 lines of icons, and more.

Talk time is 2 hours using the standard battery and 5 hours with the extended battery. Stand-by time is 20 hours standard and 60 hours extended. Handset dimensions are 5.7" (145 mm) length by 2.1" (53 mm) width by 0.9" (23 mm) depth. The handset weighs only 6.7 ounces (190 grams) with the standard battery and 8.9 ounces (252 grams) with the extended battery.

Portability and ease-of-use are critical to user acceptance. Weighing less than 7 ounces, these ergonomically designed handsets are feature-rich. "Because it is pocket-sized and weighs so little, users will not think twice about carrying the handset. This, of course, means that the handset is more useful, which in turn increases call volume to the Service Provider," said Ken Cho, Product Manager, Wireless Terminals.

Samsung chose to develop CDMA technology as it provides high quality voice transmission and security, superior call capacity and reduced cross-channel interference in comparison to TDMA technology. The main distribution strategy that Samsung is focusing on for this market is to partner with Carriers such as Sprint PCS, RBOCs, and Resellers who will offer their customers CDMA Cellular/PCS service. Retail channel development will evolve with the market.

Samsung's track record in providing CDMA solutions is extensive. In 1995, Samsung was selected by Shinsegi Telecom to provision the worlds largest commercial CDMA wireless communication service, due to its ability to deliver and support highly reliable equipment. In 1996, Samsung signed an agreement with Sprint PCS to deliver more than $600 million worth of its slimline, super-light CDMA PCS handsets.

The CDMA PCS and CDMA Cellular Handsets will be available for delivery 2nd quarter, 1997. These handsets will be offered to end users by CDMA Carriers. Each Carrier will define the price points and/or service sign-on promotional cost.

Samsung Telecommunications America (STA), a Dallas-based subsidiary of Samsung Electronics Company Ltd., researches, develops and markets hardware for telecommunications systems within the US. STA has four main business units: Wireless Terminals, Networks, Business Communications and Office Automation. Products include hand-held phones, PCS phones, cordless phones, pagers, key systems, key phones, faxes, printers, legacy LAN products, edge switches, hubs and routers. Samsung Telecommunications America, Inc. 1130 East Arapaho Road, Richardson, TX 75081.

Samsung Electronics Company, a $21 billion flagship company of the Samsung Group, has been providing state-of-the-art wireless communication solutions since 1984. The Samsung Group is one of the largest companies in the world, with revenues in excess of $87 billion. For more informationin the US, please contact Mr. H.Jay Lee at 972-761-7000 or Ilene Wiener at 201-461-1400.

Source: Corporate News : Smallest and Lightest CDMA PCS Handset on the Market Introduced by SAMSUNG

Corporate News : SAMSUNG Merges 1M DRAM with Logic Device

Seoul, Korea, January 17, 1997: Samsung Electronics Co., Ltd. (SEC) has come out with its first mass production prototype of a Merged DRAM with Logic (MDL) device, using next-generation "system on a chip" (SOC) design technology. The MDL80 is a fusion of 1~2-megabit dynamic random access memory (DRAM) and application specific integrated circuit (ASIC) device that has been designed with 0.5-micron processing technology. It can operate on either 3.3 or 5.0 volts, is compatible with conventional ASICs and can be used in various value-added products. Mass production is scheduled for startup in March.

The emerging market for embedded DRAM logic chips totaled US$100 million in 1996, is expected to double this year and will reach US$600 million in 1998. As application of the devices become commonplace, annual demand will soar, totaling at least US$3 billion by the turn of the century.

When memory and non-memory elements are integrated on a single chip, the time required to transmit data between two chips is eliminated. Therefore, overall processing speed is increased, improving system function. There is also no need for input/output terminals, so energy consumption is reduced.

Other benefits include a reduced board size and improved system reliability enabling lower production costs. The DRAM market has been moving from 1M and 4M chips to 16M and 64M chips, so the new MDL chip will help alleviate finished product manufacturers' difficulties in procuring the now scarce lower capacity DRAMs.

 Applications for MDL devices will include data storage media (hard disk drives, CD-ROMs) and portable multimedia products (PDAs, digital cameras) that have low capacity requirements and use 1M and 4M DRAMs. They are also expected to be used in 3-D graphics chip sets for PCs, set top boxes and DVDs as well as for making one-chip CPU-DRAMs for network computers.

To stay in step with current systems trends, Samsung Electronics decided in 1995 to focus on developing MDL devices first as the initial phase of SOC product development. MDL devices retain the functions and degree of integration of DRAMs, yet they are customer-oriented and easy to design.

In general, grafting DRAMs to ASIC processes increased the physical size of the DRAM 1.5 times, causing price competitiveness to drop. Conversely, when grafting ASICs to DRAM processing, the ASIC lost around one full generation of functions. The winner in this market will be the manufacturer who can make the most price competitive processor without compromising the advantages of either the DRAM or the ASIC.

In the DRAM field, Samsung Electronics enjoys a competitive edge and has some of the most advanced technology. Taking advantage of these strengths, Samsung has embarked on a continuing research program to develop MDL devices that best suit user needs. This effort has resulted in the mass production of the MDL80. In the second half of 1996, Samsung also plans to complete development of the MDL85, which can have either a 1M DRAM or 4M DRAM built in, and MDL90, which is a 16M DRAM built onto an ASIC device with 0.35-micron processing. These more advanced versions are scheduled to be in mass production by the end of this year.

Samsung Electronics is also developing single-chip versions of the 32-bit RISC chip by Advanced RISC Machines Ltd., which features high-performance RISC MPU technology; the Oak 16-bit DSP by DSP Group, Inc.; and an Analog Digital Converter (ADC) / Digital Analog Converter (DAC).
To date, the one-chip DRAM is not available in a variety of versions. It takes 2-3 months to develop new designs to accommodate specific customer needs. This is  longer than the time needed to develop new logic elements for conventional ASIC devices, making it difficult to meet customers' schedules for getting their products to market. The relatively long development time has been, therefore, an obstacle to expanding the market for DRAM-ASIC devices.

However, Samsung has standardized a wide range of DRAM specifications, so configurations requested by any customer can be made virtually on the spot. The reduced chip design time shortens the time required for customers to develop their products so that they can get them to market ahead of the competition.

Samsung Electronics also boasts outstanding testing know-how for ensuring that reliability levels remain as high for all products. The DRAM elements are tested first and then, after adjustments are made, the entire device is tested. As a result, Samsungs embedded DRAM-ASIC products are just as reliable as regular DRAMs, which must meet very strict criteria.

Samsung considers the MDL devices as one of its most important strategic product areas and will focus ongoing research on them. Samsung aims to be one of the worlds leading producers of embedded memory devices by strengthening customer support and by being first to develop and supply next-generation versions. The company plans to have devices with 0.25-micron processing by 1998 and 0.18-micron processing by the turn of the century.

Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billion (95) Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Source: Corporate News : SAMSUNG Merges 1M DRAM with Logic Device

Corporate News : SAMSUNG Continues to Regulate 16M DRAM Production

.Samsung Electronics will continue to regulate the production volume of the 16-megabit DRAM chips
on an on-going basis: The market price of the 16M DRAM chip has been falling severely since the end of 1995,
getting close to a point where the market price and production cost do not break even.
Thus from the third quarter of 1996, Samsung Electronics has been downsizing its production volume of
16M DRAM chips, which seems to have started to show positive results beginning of this year.    

.Samsung Electronics will regulate its production cuts on the basis that it does not effect the business
of its long-term contracted clients. However, until the prices rise to a reasonable level,
regulation of the 16M DRAM production capacity will continue.

.The reason for such action is that the market price of the 16M DRAMs has fallen nearly
beyond the production costs, not just for Samsung Electronics, but for other worldwide producers
in such countries as Japan and  the USA. It appeared to have  been widely understood within the
industry, that further price reductions would threaten the entire business of DRAM manufacturers.

.Due to the reduction of the 16M DRAM volume, fabrication capacity will be available for increased production
of SRAMs, graphic memory and other memory chips,  ASIC, non-memory chips such as Micom and embedded DRAM logic chips.

Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billion (95) Samsung Group, is a
world leader in electronics, with operations in more than 60 countries. The company challenges itself to
make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple
and powerful. According to Dataquest, Samsung Electronics was the 7th largest semiconductor maker
in the world in 1996. Samsung is the world`s largest DRAM producer with 17 global market share .

Source: Corporate News : SAMSUNG Continues to Regulate 16M DRAM Production

Corporate News : SEC Targets `97 Sales at W20.7 Trillio

Seoul, Korea, February 4, 1997: Samsung Electronics Co. (SEC) has announced its 1997 business plans, which include W17.3 trillion in business from domestic operations and a total sales target of W20.7 trillion -- when including overseas operations. Newly appointed SEC President & CEO Jong-yong Yun, who is to take charge of all the electronics related operations of the Samsung Group (the Electronics Subgroup), held a press conference on February 3. President Yun stated that the electronics industry has already begun to feel the coming of the 21st century, which is still four years away. He went on to say that as the business environment transforms, Samsung will be placing priority on creating an aggressive, future-oriented approach to maintain its leading position.

In this connection, SEC is restructuring its business. The company has earmarked W4.5 trillion to invest in overseas operations, R&D, new facilities and expanding involvement in displays (thin film transistor liquid displays, etc.), multimedia (DVDs, etc.), micro products (MSP chips, Alpha chips, etc.), personal communication services (PCS) and networking communications. At least 80% of the budget will be devoted to future oriented businesses (businesses with high growth potential).

SEC is working to remain competitive amid a rapidly changing business environment. Therefore, for the year of 1997 three principle objectives have been put forth:

  Business management will focus on decentralization, speed and simplicity.
  The organization will be restructured, and resources will be concentrated on key areas.
  Attention will be focused on improving quality, design and services, which is the so-called
     `soft` aspects of Samsung.

SEC`s sales target for 1997 is W20.7 trillion, which breaks down into W9.8 trillion in exports, W7.5 trillion in domestic sales, and W3.4 trillion from overseas operations. Importantly, 16% of all SEC revenue will be generated from outside Korea, a figure that is close to the performance of Korea`s 10th largest business conglomerate.

The Samsung Electronics Subgroup (consisting of Samsung Electronics Co., Samsung Display Devices Co., Samsung Electro-Mechanics Co., Samsung Corning and Samsung Data Systems), plans to work closely together to achieve a combined total sales of W28 trillion (US$32.5 billion) in 1997. Their business will include sophisticated parts and components, next-generation products & systems, information technology services and telecommunications services. Their activities will play a leading role in improving the competitiveness of Korean-made products around the world.

Samsung Electronics plans to aggressively move into the overseas markets and play a leading role in the domestic government projects. The company has restructured its Telecommunications Division around telecommunications services telecommunications hardware, and terminals (mainly hand-held sets).

This year, the SEC Semiconductor Division aims to maintain its world-leading competitiveness in DRAMs and will strengthen its position in micro devices. The Multimedia Division, which has strong competitiveness in the face of a strong Yen currency, is placing its priority on the development of cutting-edge products.

The Overseas Division has divided its business into five geographical regions. Production facilities will be expanded or newly built at SEC complexes in Brazil, Malaysia, China and the UK. Annual overseas production capacity will be increased to 23 million units, including 9 million TVs. In order to accelerate overseas localization of semiconductor and telecommunications system production, SEC will also build chip plants in Austin, Texas (USA) and Suzhou, China, and a switching systems plant in Shandong, China.

Samsung Display Devices plans to expand production of Braun picture tubes and increase involvement in plasma display panels, liquid crystal displays and other next-generation display products.

Source: Corporate News : SEC Targets `97 Sales at W20.7 Trillio

Corporate News : SEC Sets '97 Telecom Sales at W3.7 Trillion

Seoul, Korea, February 12, 1997: Samsung Electronics Co. (SEC) has announced its plans for the 1997 telecommunications business.  These plans include a total sales target of W3.8 trillion, which breaks down into W2.8 trillion from the domestic market and W1 trillion from the exports.
 
Officials from SEC's Telecommunications Division ( led by President & CEO Hee-choon Park) held a press conference on February 12 at the Chosun Hotel in Seoul.  They predicted that due to the deregulation of the domestic telecommunications market, preparations in facing such an age of `unrestricted competition` will be made.  Thus, officials of Samsung stressed that 1997 would be a very important year for laying out the groundwork to make SEC one of the world's top five manufacturers of multimedia telecommunications products.  In this connection, they plan to strengthen the company's international competitiveness by establishing strategic alliances with leading overseas companies.
 
 To prepare for the survival in the "era of unrestricted competition," Samsung Electronics announced the following five principal strategies for this year.
  (1)  An aggressive approach in the development of its core strategic businesses.
  (2)  restructuring its existing operations based on the interest of maximizing its profits.
  (3)  strategically expanding in its overseas business.
  (4)  strengthening its R&D capabilities which as a result, will automatically come in serving its fifth strategy,
  (5)  secure international competitiveness through financially sound business.

Investments made in the Telecommunications Division (for the year alone) is to be W240 billion for the new facilities, and W410 billion in R&D.  This years budget of W650 billion, 27 higher than in 1996, reflects the seriousness of Samsung Electronics management strategy, which is to become one of the world's top five makers of telecommunications hardware. To achieve this ambitious goal, SEC, first of all, is determined to strengthen and sustain the already positive marketing position of its CDMA (cellular, PCS)  terminals and systems, fiber optics and multifunctional office machines.   Second, determined to focus on the development in the areas of mobile telecommunications systems (FPLMTS), asynchronous transfer mode (ATM) switching systems, global mobile personal communications services (GMPCS) and wireless local loops (WLL).  
 
Samsung Electronics predicts that mobile communications and networking will be the areas of high-growth for the 21st century, and thus has decided to pursue them aggressively.
 
The company has secured a leading position in its new domestic market for the code division multiple access (CDMA) terminals and systems.  Now, Samsung is taking a step further-up in its marketing activities, aimed at overseas service providers with an objective to truly globalize its telecommunications business.  SEC also plans to develop new "strategic" products on a faster pace, localize the production of key parts and components, and secure essential technology in order to enhance product competitiveness.  
 
Another core area of the business is networking, and SEC will focus on developing strategic product areas such as LAN servers and ATM switching systems.  Such developments in this area will be used for the next-generation networking markets of the overseas area.
 
Existing business areas will be restructured based on the interest of maximizing profitability ; businesses lacking in competitiveness will be turned over to small and medium-sized manufacturers either domestic or abroad. In otherwords, Business with limited profit-making potential will be phased out. Products in the high-growth area, such as printers and key phones will be fully supported in its development.  Also, SEC's competitiveness in switching systems and data transmission networks will be improved, and expanded as well.
 
To broaden the overseas business activities, new retail and production facilities will be secured, and much involvement will be made in providing mobile telecommunications services.  Last year, overseas sales amounted to just 20 of total sales, but the overseas figure is expected to be increased to 26 in 1997  and to reach 55 by the year 2000.The overseas R&D network in the US, UK, Russia, India and Japan will be  reinforced.  Ultimately, allowing them to conduct their merchandising, development of new products, sales and after-sales service according to the needs of its local environment.

Meanwhile, in Korea, completion of an optical cable plant at Kumi is being accelerated.  The cell production method is to be applied in order to aggressively develop SEC`s fiber optics business.

SEC Telecommunications Division President Park stressed at the news conference that the company needs a new corporate culture; if it is to grow into one of the world`s top five makers of multimedia telecommunications hardware.  He said that the Division would implement three programs in this regard; a more open organization, more involvement through dialog and discussion, a future-oriented management system that can manage change.  Thus, as a result, a synergy effect which will maximize cooperation among organizational units will be established.

Source: Corporate News : SEC Sets '97 Telecom Sales at W3.7 Trillion

Corporate News : SEC Establishes Service Subsidiaries in CIS

Seoul, Korea, February 17, 1997:Samsung Electronics Co., Ltd. announced that it will be accelerating into the emerging markets of China, the CIS and India.  At the same time, the company is bolstering its overseas business by establishing well equipped service capabilities, the key to determining its ultimate success or failure.

Samsung Electronics exported 2 million color TVs to Russia and Eastern Europe in 1966.  To continue expanding exports to this part of the world and ensure customer satisfaction, Samsung Almaty Service Co., Ltd. (SALSC) and Samsung Ukraine Service Co., Ltd. (SUSC) were established around the beginning of this year.  The two new service subsidiaries are equipped with offices, reception desks, repair shops, training centers and parts warehouses.  They will provide  service support to a network of over 300 after-sale service providers in Kazakhstan, Uzbekistan, Kirgyzstan, Tajikistan, Turkmenistan, Ukraine and Modavia.

In the first quarter of every year, these service subsidiaries will provide training to after-sales service technicians throughout the region.  Meanwhile, Samsung Electronics plans to at least double the number of after-sales service centers by the end of this year.  At the beginning stage, the after-sales service centers were supplying 75 of all parts and material in-house,  but Samsung Electronics is now bringing that figure up to 90.  Samsung also plans to offer a `traveling after-sales service` (free of charge) which is based on Samsung Electronics belief  of  going to the customer instead of simply waiting for them to come to us.

Unlike service centers previously established by Samsung Electronics, SALSC and SUSC will be responsible for local sales as well as maintenance and repair.  By localizing operations, they are expected to be operated as self-sustaining profit centers.  

This year, the Customer Service Division is planning on effectively organizing the     12,000 some service centers, like depot, FSC(Factory Service Center), Semi-FSC and AST (After Service Center), located throughout our five regional headquarters and integrated manufacturing complexes.

Source: Corporate News : SEC Establishes Service Subsidiaries in CIS

Corporate News : SAMSUNG Electronics CBs Named

Seoul, Korea, February 19, 1997: Samsung Electronics Co., Ltd. announced today that the financial journal Asiamoney reported in its February issue that convertible bonds (CBs) issued by Samsung Electronics Co. in September 1996 were the `Deal of the Year` among all Asian securities for 1996. At the beginning of every new year, Asiamoney -- the prestigious monthly magazine read by members of leading financial institutions and corporate financial officers -- rates securities in each major category (bonds, stocks, stock-related bonds).

Asiamoney selected Samsung Electronics as `Deal of the Year` for the following reason:

In spite of its dropping stock price as a result of the plunging DRAM prices in 1996, a continuing slump in the Korean stock market, and the `cold` attitudes expressed by the investors towards the Korean stock market, Samsung Electronics issue of CBs were successful due to its sound selection of appropriate investment products, guaranteed depository receipts (GDRs) and common stock convertible bonds .

Samsung Electronics disregarded the negative forecasts by securities market analysts, and created a demand five times as great as the face value of the issuance. The bonds were issued at a 25 premium (the highest among Asian CBs this year), and the price has remained at least 10 higher than what it was at issuance, making them very popular among investors. Samsung Electronics experience in raising capital on international financial markets as well as its solid investment management activities are also seen as major factors behind bond `s success. Also last year, the industry leading journal Corporate Finance, named the issuance `Deal of the Year.`

Given the current Hanbo Group scandal, Korean companies and banks are in danger of losing credibility in international markets. However, despite these difficulties, Samsung Electronics has been holding strong, and is being regarded as a model case study in the area of overseas securities issuance.

Source: Corporate News : SAMSUNG Electronics CBs Named

Corporate News : SAMSUNG Electronics System LSI Division Sales to Break W1 Trillion in `97

Seoul, Korea, February 26, 1997: The System LSI (Large Scale Integrated Circuit) Division of Samsung Electronics Co. has announced its 1997 business plans, which includes a sales target of US$1.2 billion. In addition, concentrated investments of W230 billion will be made in new as well as existing strategic areas for the year.

The division has been restructured into 3 main units.

1.Growth Business: includes Alpha Chip, MDL and other future generators of high growth.
2.Expansion Business: includes ASIC and multimedia.
3.Mature Business: includes microcontrollers and power elements.

Each unit`s role is to contribute to the finalization of the company`s products and in the process, create new demand. At the same time, the division will serve as the main headquarters of the strategic business.

Details of the System LSI Division`s strategy:

1.Better respond to customer needs and diverse applications by strengthening systems-related technology.
2.Improve design and production technology of the micro LSI systems which will help in accommodating to the small lot production.
3.Develop new products and strengthen competitiveness, through the expansion of joint development activities with leading domestic and overseas systems companies.

The Alpha chip, MPEG and MDL are the main strategic areas of the System LSI division for the 21st century. As mentioned above, through its strategic alliances with industry leaders, Samsung hopes to generate the best design and systems available. Also, to serve customers continuously with `on-time` quality products, memory fabrication technology and marketing functions will be integrated into the System LSI Division.

Samsung Electronics Company Ltd., a US$21 billion company of the US$87 billion(`95) Samsung Group, is a world leader in electronics, with operations in more than 60countries. The company challenges itself to make consumer electronics, semiconductors and industrial electronics that are effective, useful, simple and powerful. Samsung Electronics employs over 70,000 people worldwide.

Source: Corporate News : SAMSUNG Electronics System LSI Division Sales to Break W1 Trillion in `97

Corporate News : SAMSUNG Electronics Still Holds Strong in Telecommunication and Home Appliance Sector, Despite the f

Seoul, Korea, February 28, 1997(SEOUL): Samsung Electronics Co. (SEC), South Korea`s leading electronics manufacturer announced today at the 28th annual meeting of shareholders, its total sales of 15.9 trillion won (US$18.8 billion) for 1996,  a 2 fall from the 16.2 trillion won (US$20.9 billion) in 1995.

Net income fell 93 to 164.2 billion won (US$194.5 million), compared with 2.5 trillion won (US$3.2 billion) of 1995. The main reason behind such a drawback is the steep fall of the memory chips` market price -- generated by the oversupply of the market.  

However, despite such plunges in the semiconductor business, a remarkable growth of 67  was made in the telecommunications area last year, which in total sales comes to the figure of 2.6 trillion won.  Also, with a total sales of 5.1 trillion won, the consumer electronics business generated growth of 13.5, compared to the 4.5 trillion won in 1995; the factor of growth in this sector, comes from the success of the WorldBEST TV within the emerging markets such as the CIS, and China.

In addition, though the semiconductor and computer division recorded a total sales of   8.2 trillion won, which is a fall of 19.1 compared to the previous year, continuous growth of 22 has been kept steadily within the computer division.

Thus, despite the difficulty Samsung Electronics has faced during the past year,  introductions and developments of the 64-megabit, the 1-gigabit DRAM, the DVD, and the WorldBEST Plus TV  still holds strong Samsung`s position as a world class producer of high-tech electronic goods and devices.  Furthermore,  Samsung Electronics is eager in establishing itself once again as a leader in the non-memory area, mostly focused on the development of the Alpha chip (CPU), and the TFT-LCD.  Operation in the multimedia area will be also actively carried out.

Samsung Electronics Co., Ltd., headquarters based in Seoul, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. Samsung Electronics employs over 70,000 people worldwide.

(Unit: Korean Won in billions)

item19961995RevenuesTOTAL   15,874.5
 (US$18.8billion)      16,189,8
(US$20.9billion)Domestic
 Export6,082.1
 9,792.34,949.3
 11,240.5ProfitsProfit Before Taxes223.63.006.5NET PROFIT164.2
 (US$194.5million)2,505.5
 (US$3.2billion)Note: Korean Won amounts are   converted into US dollars solely for
 readers` convenience, at the following rates:- 1995;  # US$ 1 = Won 774.7
 - 1996;
 # US$ 1 = Won 844.2

Source: Corporate News : SAMSUNG Electronics Still Holds Strong in Telecommunication and Home Appliance Sector, Despite the f

Corporate News : Interdigital, SAMSUNG and Siemens Unveil First B-CDMATM Hardware for The Wireless Local Loop

InterDigital Communications Corporation (ASE: IDC), Samsung Electronics Co., Ltd and Siemens AG today unveiled the world's first Broadband-Code Division Multiple AccessTM Wireless Local Loop (WLL) hardware. The B-CDMATM solution is designed to offer the most comprehensive range of services and the highest quality transmission of any wireless local loop technology. B-CDMATM technology's broader bandwidth is designed to permit advanced features such as ISDN and bandwidth on demand for services such as wireline quality voice, high speed fax, data and multimedia, including video. This capability will enable carriers to deliver ISDN to the desktop in a fixed wireless application and ultimately in portable and mobile environments.

The presentation of B-CDMATM hardware at CeBIT '97 follows a tri-partite development and manufacturing effort between InterDigital, Samsung and Siemens. The core technology was developed by InterDigital while the hardware and software were developed using the engineering resources of all three companies.

This new technology is designed to allow carriers and other network operators to optimize revenues and earnings by easily connecting new subscribers and providing highly profitable broadband services. B-CDMATM technology is particularly suitable for areas where it is difficult or expensive to lay cable. In congested urban areas it eliminates the cost and disruption of physically laying new cable while dramatically reducing time required to generate revenue.

Commercial availability of the B-CDMATM WLL product is planned for the first half of 1998. The first field trials are expected to be underway by the end of this year. Production will take place at Samsung's factory in Kumi, Korea and Siemens' factory in Berlin, Germany. Initially, it will be offered as a fixed wireless product that provides e-mail and internet access, high speed, high quality voice, data and video. A second phase will provide neighborhood roaming and portability within cells of 5-15 kms radius. In the planned third phase, a fully mobile product will be introduced to deliver the full range of B-CDMATM capabilities on the move.

A new chip, manufactured by LSI Logic exclusively for InterDigital, incorporates B-CDMATM technology and provides essential functionality for B-CDMATM handsets, subscriber terminals and base stations. The ASIC will integrated into the subscriber  terminal and base station which can be seen at InterDigital's stand at CeBIT '97. Testing and initial trials of the air interface by InterDigital, Samsung and Siemens have confirmed the ability to provide video communications over a fixed radio link to a laptop PC.

B-CDMATM technology distributes multiple simultaneous conversations and/or data transmissions across a broad segment of radio spectrum, typically 7.0-15 MHz wide. Each voice, fax, data or video transmission is assigned a unique code which both the transmitting and receiving ends know so that the transmission can be reassembled at the receiving end. Because of the broad spectrum, B-CDMATM technology will provide high immunity to interference and multipath propagation conditions inherent in an urban environment. B-CDMATM's resistance to interference makes it ideal for use in multiple access systems.

Target Markets Announced for B-CDMATM

As the first Broadband-CDMA hardware is launched at CeBIT Hannover, the three companies concerned, Samsung, InterDigital and Siemens, are already preparing an aggressive world wide marketing campaign, each focusing on markets where they have strong existing sales relationships.

Samsung`s current European telecommunications business has been built around significant sales in Eastern Europe. The company believes that B-CDMATM is particularly well suited to markets in Western and Eastern Europe. In Asia, Samsung has the first three trial sites planned for China, where work is expected to start later this year.

"By combining B-CDMATM wireless local loop with DLC (Digital Loop Carrier) equipment, Samsung is able to offer an exciting new telecommunications solution that is particularly well suited to the urban environment and can be introduced by existing PTTs as well as the newer generations of network operators," said Byung Kwan Bae, Executive Vice President and General Manager of the Infrastructure Network Division at Samsung. "Customers expect Samsung&apos/s high level of expertise, due to our extensive experience in CDMA technology and implementation. We have already contacted a number of customers who have responded very positively," he added.  Samsung is well established in the CDMA marketplace. In February 1997, Samsung signed a major deal with Korea Telecom to supply CDMA infrastructure equipment valued at US$300 million.

B-CDMATM lends itself to installation in areas where services have been disrupted and there is a need to rebuild basic telephony services quickly and easily. For regions with more developed telecommunications services, B-CDMATM offers easy access to ISDN services via fixed wireless local loop applications. As deregulation of local access occurs around the world, B-CDMATM can be used as a technology that will allow new entrants into the market supporting services that will surpass anything currently in place.

Source: Corporate News : Interdigital, SAMSUNG and Siemens Unveil First B-CDMATM Hardware for The Wireless Local Loop

Corporate News : SAMSUNG Electronics Moves into Chinese Telecom Market

Seoul, Korea, March 19, 1997: CDMA hardware made by Samsung Electronics will be supplied to Shanghai, China. In hopes to obtain position as the standardized technology of the telecommunication industry, producers of Code Division Multiple Access (CDMA) and the Global System for Mobile Communications (GSM) are currently under fierce competition Shanghai, where both technology coexist, is being considered as an ideal test-bed in determining which technology will eventually prevail.
                        
After a tough bid with the industry leaders such as Motorola, and Lucent Technology, Samsung Electronics was appointed in conducting the establishment of the CDMA cellular phone network, and in providing the supply CDMA hardware to the city of Shanghai.
                        
The turnkey contract calls for Samsung Electronics to provide China Shanghai Changcheng Mobile Communications Co., Ltd. with a switching station that has the capacity to handle 68,000 subscribers as well as 67 base stations and follow-up services. Installation is scheduled to begin in the first half of this year, and the system to be fully operational within the second half.
                        
By winning this contract, Samsung finds significance in the fact that it has captured, and is supplying equipment to Shanghai, the largest Chinese market with the highest potential of growth, which is considered as the symbol of Chinese modernization efforts.
                        
In introducing cellular CDMA systems in 1996, the authorities of the Chinese government opened tenders in four major cities Beijing, Shanghai, Guangzhou and Xian. Taking part in the bid were as mentioned before, major leaders of the industry such as Motorola. The bid for Shanghai were five companies Samsung Electronics, Motorola, Lucent Technology, Northern Telecom and QualComm. The results of the bid were Lucent Technology for Guangzhou, Motorola for Peking, Northern Telecomm for Xian, and Samsung for Shanghai.
                        
It is quite clear that the Chinese are seeking for a new telecommunications standard to satisfy its market of 1.3 billion people. Therefore, Samsung Electronics` entry into the Chinese mobile telecommunications market is seen as an important milestone for Korean companies in the overseas markets.
                        
The Chinese government has a long-term plan to make Shanghai an international center of trade and finance on a par with Hong Kong. It is investing much effort on building up its telecommunications infrastructure, which indicates that the information and telecommunications business of Shanghai will undergo miraculous growth.
                        
The number of cellular phone subscribers alone is staggering. There were 380,000 users in 1996 and that figure is expected to increase by 600,000 this year.
                        
Samsung Electronics has already established a joint venture company to market wireless local loop (pager) systems in Shanghai. It has already started in supplying pagers and services to 1 million subscribers. Now that SEC is supplying CDMA cellular systems, the company will seek to get into the supply of Personal Communications Service (PCS) hardware and Asynchronous Transfer Mode (ATM) switching systems.

Samsung Electronics Co., Ltd., headquarters based in Seoul, is a world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and markets audio and video products, household electronics goods, computers & peripheral products, display products, telecommunication & information systems, software tools & semiconductors. Samsung Electronics employs over 70,000 people worldwide.

Source: Corporate News : SAMSUNG Electronics Moves into Chinese Telecom Market

Corporate News : SAMSUNG Electronics Launches New Environmental-friendly Monitor

Seoul, Korea, April7, 1997: Samsung Electronics Co., Ltd., has come out with a new SyncMaster model monitor that satisfies the TCO 95 standards. The new model, available in 15" and 17" versions, will replace the existing SyncMaster line.

The Braun tube surface has a multiple-layer coating that greatly reduces electromagnetic emissions so a protective screen is not necessary. The coating includes a layer of superfine indium-tin oxide particles and a layer of improved silicate. It both absorbs electromagnetic emissions and reduces surface glare, reducing eye fatiqueness. Moreover, a special electromagnetic wave elimination circuit has been built in to detect electromagnetic emissions on the Braun tube surface and keep them to a minimum. The case of the monitor is made out of flame retardant plastic that generates virtually no carcinogens when being recycled.Also, the wrapping material is biodegradable plastic sheet.

As explained above, this new environmental-friendly product not only satisfied the TCO 95 requirements, but other recognized standards such as the German "Blue Angel".

Many improvements have been made to the picture quality of the next-generation monitor. The flat Braun tube has a maximum resolution of 1,600 x 1,200 pixels and a dot pitch of 0.26mm. A super-precise electron gun creates a very sharp focus, to eliminated on-screen flicker, the screen is scanned 160 times a second.

In addition multimedia functions have been greatly boosted. A plug-and-play function supports DDC 2B+ and 2B.Also, when the new SyncMaster is connected with a Macintosh computer, it can also be used with any other PC with the support of an adapter.

The operational keys of the monitor have been simplified for greater user friendliness. On-screen display software allows for easy operation of various functions from an on-screen menu; the on-screen menu software offers information in five different languages.

The SyncMaster, offered in a modern streamlined look, are already out on the market in 15" and 17" versions, and with a 21" model and other sizes soon to be launched.

Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Source: Corporate News : SAMSUNG Electronics Launches New Environmental-friendly Monitor

Corporate News : SEC to Acquire $US 25M Tax-Exempt Bond Duration of 30 years, Annual Interest Rate Set at 6.375%

Seoul, Korea, April 19, 1997 Samsung Electronics Co., Ltd. announced today of its plans to issue US$25 million in tax exempt bonds, under the supervision of Goldman Sachs. Such measures were taken for the ongoing construction of the Samsung Austin Semiconductor Plant, which is scheduled to be opened around the second half of this year.

In addition, as a purpose to draw in more investments for the state of Texas, authorities of the state acknowledged Samsung to be exempt from taxes (U.S. federal and state capital gains tax) concerning the purchase of the bonds.

The duration of the bond will be 30 years, with the annual interest rate set for 6.375%. The exact time-frame concerning the bond`s launch however, needs to be negotiated.

Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries.

The company develops, manufactures, and  markets consumer electronics, industrial electronics and semiconductors.

Source: Corporate News : SEC to Acquire $US 25M Tax-Exempt Bond Duration of 30 years, Annual Interest Rate Set at 6.375%

Corporate News : SAMSUNG Electronics Makes a Record Breaking Sale of 1 Million CDMA Cellular Hand Phones

Samsung Electronics Co., Ltd. announced today that its Digital code division multiple access, in just a years time, has obtained over 1.4 million subscribers, marking a world wide record breaking sale of one million phone sets of AnyCall (Samsung brand name).

The average amount of sets sold for 1996 was of 100,000 units a month, but in the first quarter of 1997, it was 200,000 units per month. Then in April, some 300,000 units were sold. Therefore, the estimated sales for 1997 is to be around 3.5 million units, worth around US$ 2billion ( W 1.7 trillion).

Samsung Electronics is currently marketing four types of digital CDMA handsets, which is to cover all areas of the price range : SCH-100, SCH-100S, SCH-200 and SCH-200F, the latter two being the world's smallest. Samsung Electronics captured 46% of the market in 1996, and a 58% during the first quarter of 1997.

Samsung won contracts to the cities of Ivanov (in Russia), Shanghai, and Rio de Janeiro. It has also finalized a 3-year contract with Sprint Spectrum, the largest PCS carrier in the US, to export 1.7 million PCS handsets. The first shipment took place in April. Also, Samsung is exporting 200,000 CDMA cellular handsets to Hutchinson of Hong Kong.

Samsung Electronics currently has one production line at its #2 Kumi Plant wholly for CDMA handsets, with a production capacity of 200,000 units per month. However, company officials indicated an increase to 400,000 units per month, and a focus on R&D in developing the core parts of the handsets.

Samsung Electronics Company Ltd., a US$ 19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.

Source: Corporate News : SAMSUNG Electronics Makes a Record Breaking Sale of 1 Million CDMA Cellular Hand Phones

http://www.youtube.com/watch?v=nf5-Prx19ZM#ws
Using Samsung Phone

Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
   




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Toyota Brings Hybrids to the Living Room as First Automaker on HSN

TORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.
   




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Richmond NASCAR Winner Clint Bowyer Launches Toyota Prius Dream Build

TORRANCE, Calif., September 11 — Clint Bowyer, who Saturday night secured his fourth berth in the Chase for the NASCAR Sprint Cup with a dramatic win in the Federated Auto Parts 400 at Richmond International Raceway, finds himself in another chase today—to win the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com).
   




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Source: Richmond NASCAR Winner Clint Bowyer Launches Toyota Prius Dream Build

Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
   




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Source: Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan  announced its global hybrid vehicle sales totaled four million units  through April 2012.
   




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Toyota Sales Resurgence Gets Help from Popular Hybrid Products

TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. 
   




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New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.
   




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Source: New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
   




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Source: Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

The Toyota Hybrid Monopoly Ride Experience Coming to the 2012 Chicago Auto Show

CHICAGO, Ill., February 2, 2012 - Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.
   




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Toyota Prius c Completes the Prius Family of Vehicles

DETROIT , Michigan, Jan.10, 2012 – Following the U.S. debut of the all-new 2012 Prius c at the 2012 North American International Auto Show here, Toyota Motor Sales (TMS), U.S.A., Inc., plans to bring this dynamically styled, five-door hatchback to market in March of 2012, and introduce Toyota’s Hybrid Synergy Drive to the subcompact segment.
   




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Source: Toyota Prius c Completes the Prius Family of Vehicles

2011 Toyota Sales Highlights

TORRANCE, Calif., Jan. 5, 2012 - - Toyota closed out 2011 with a strong December sales month of 178,311 units sold. With the launch of several new vehicles in 2011 and several more new model launches coming in 2012, Toyota has very high expectations for the future. The following are Toyota sales highlights from 2011:

   




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Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Torrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.
   




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Source: Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Toyota Announces Prices for 2012 RAV4 Compact SUV and Prius Liftback

TORRANCE, Calif., Dec. 19, 2011 -- Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2012 RAV4 compact sport utility vehicle (SUV) and the Prius Liftback.
   




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Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick Awards

December 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.
   




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Prius v Expands Iconic Hybrid 'Family' of Vehicles

The newest entrant in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of versatility and fuel efficiency in a comfortable, mid-size package.  A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in Fall 2011.
   




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2012 Toyota Prius Product Information

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2012 Toyota Prius v Product Information

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Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' Award

TORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”
   




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Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid Vehicles

TORRANCE (Nov. 15, 2011) –Toyota Motor Sales, U.S.A., Inc., will offer a fuel-efficient hybrid at a more accessible price when the Prius c joins the Prius Family of vehicles in the spring of 2012.  The U.S. debut of the Prius c will be next January at the 2012 North American International Auto Show in Detroit.
   




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2012 Toyota Prius, America's Best-Selling Hybrid, Adds Revised Styling and Advanced Infotainment Features

RICHMOND, Calif., Sept. 16, 2011 – The Toyota Prius, the best-selling hybrid vehicle in America and the world, offers advanced new infotainment systems for 2012, including the Entune suite of connectivity features. A new PLUS Performance accessory appearance and handling package introduced in late 2011 continues for 2012.
   




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Source: 2012 Toyota Prius, America's Best-Selling Hybrid, Adds Revised Styling and Advanced Infotainment Features

2011 Toyota Prius Offers All New PLUS Performance Package

TORRANCE, Calif., June 30, 2011 - - The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show -- the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).
   




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Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality Study

TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh.
   




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Customer FAQs for Toyota Prius Electric Power Steering (EPS) Pinion Shaft Nut Recall

1.    Which models are involved in the recall?
 
Toyota is recalling approximately 52,000 2001 - 2003 model year Toyota Prius vehicles sold in the U.S. No other vehicles are involved in this recall. 
   




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Source: Customer FAQs for Toyota Prius Electric Power Steering (EPS) Pinion Shaft Nut Recall