How URLs help in the ‘make or break’ of one’s website I am very well aware of it. That’s the reason of purchasing a website with a domain friendly URL with all my main keywords in the URL. It will certainly be advantageous for me and my website to have a URL like this as I know the function of it. These were too difficult to ignore as I saw that the SERP numbers with Yahoo on different locations unluckily. I want to know these SERP number differences mean like SERP for India is 297, for France is149, UK is 28, and US was 10.