Lacoste partners with Mabuwaya
Meanwhile, Lacoste chairman Michel Lacoste said he would continue to support conservation efforts for the Philippine crocodile in Isabela through the non-government organization Mabuwaya Foundation.
The 68-year-old chairman of one of the biggest clothing brands in the world arrived in the country and spent two days with the foundation’s community in Isabela province.
“The purpose of my visit was to get knowledge about the Philippine Crocodile conservation project which is managed by the Mabuwaya Foundation in Isabela,†he said.
Lacoste said he would leave it up to the NGO on how best to deal with the critically endangered species in the Philippines.
“My life is connected with Lacoste brand and although I have a great degree of love for and interest in the crocodile... I don’t know much about the scientific part of it, I learned a lot of things on what was being done and it was very impressive,†he said.
Lacoste’s interest in crocodiles started when his father Rene Lacoste, a French tennis player, made a friendly bet during a tennis match.
Rene was reportedly promised a crocodile skin suitcase if he won the match. The nickname “crocodile†stuck to Rene.
Now, the Lacoste company, through the Fonds de Dotation pour la Biodiversite (FDB), is financially supporting five projects worldwide, including the one on the Philippine crocodile.
For all these projects, over the last three years they have already spent 1.5 million euros.
Lacoste said they would be renewing their commitment “Save Your Logo.â€
“We have not decided on the right amount to go forward,†he said.
“Save your Logo†is FDB’s innovative project to protect biodiversity.
Lacoste is scheduled to leave the country today.
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